Special Talk Released Featuring Fitness Producer AYA, Known for Transforming Celebrities, and VALX CEO Masayuki Takeshita

VALX Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masayuki Takeshita; hereinafter 'VALX'), the company behind the fitness brand 'VALX (Bulkx),' has released a special talk video on fitness producer AYA's official YouTube channel 'AYA Fitness Studio Supported by VALX,' featuring a conversation between AYA and VALX CEO Masayuki Takeshita.

This talk was made possible by the shared vision between AYA and VALX: 'to enrich people's lives through the power of fitness.'

While many perceive AYA as 'disciplined, strong, and always positive,' she openly shares the struggles behind this image—days of emotional pain from online harassment on social media and the difficulty of living up to society's expectations.

She reveals that it was fitness that supported her during these tough times and gave her the strength to move forward.

The discussion further delves into her journey from aspiring physical education teacher to fitness producer, her personal experience of being saved by exercise, and her thoughts on future anxieties as a woman, along with the messages she hopes to share with society.

During the talk, Takeshita said, 'We want to share more of AYA's charm and personality—things many people don’t yet know—through this channel.' Moving forward, 'AYA Fitness Studio Supported by VALX' will continuously deliver content that goes beyond training know-how, exploring AYA's values, life philosophy, and human appeal.

Fitness is not merely about building the body; it also has the power to support the mind and positively transform lives.

This video offers viewers a chance to reflect anew on the potential of fitness, while presenting the 'real AYA' beyond the image most people hold of her.

[YouTube Channel Overview]

Channel Name: AYA Fitness Studio Supported by VALX

Video URL: https://youtu.be/k_5KrGb8NCk?si=v6EuWylj_I0vr9na

[About AYA]

AYA (Fitness Producer / Fitness Model)

Born in 1984 in Hyogo Prefecture. After graduating from a university with a focus on physical education, she entered the fitness industry and developed her original training methodology while pursuing 'the ultimate workout.'

She has produced body transformations for numerous celebrities and is also active as a fitness model. She appears across a wide range of media, including advertisements, TV, radio, magazines, websites, and events, earning widespread support.

In December 2023, she opened 'Feelin'Good,' a fitness lifestyle gym, in Toranomon, Tokyo.

Author of 'Shape at Home: AYA Training 100' (Kodansha), among other works.

VALX, with the mission 'to ignite unprecedented excitement,' will continue various initiatives not only within the fitness industry but also to make humanity's mind and body stronger, richer, and more passionately driven.

[About VALX]

VALX is a fitness brand that continuously pursues authenticity, developing products and services with ample quantity, high quality, and cutting-edge innovation. It offers supplements, apparel, training gear, and fitness gyms co-developed with legendary trainer Yoshinori Yamamoto. Its YouTube channel 'VALX Yamamoto Yoshinori: The University of Weight Training' has over 780,000 subscribers, and its total social media following exceeds 1.55 million.

▶︎ View VALX Protein Range

[VALX Inc. Company Overview]

・Protein, supplements, and fitness brand 'VALX'

https://shop.valx.jp/

・24-hour fitness gym 'VALX GYM'

https://gym.valx.jp/

Company Name: VALX Inc.

Representative: Representative Director Masayuki Takeshita

Headquarters: 3F, No.R Shibuya Minamidai Building, 16-11 Minamidai-cho, Shibuya-ku, Tokyo

Business: D2C and fitness operations

Established: May 2006

Capital: 90 million JPY

TEL: 03-6455-0045

FAX: 03-6455-0046

URL: https://corp.valx.jp/