Veltra Inc. (HQ: Chuo-ku, Tokyo; President: Wataru Futaki), which operates the local experience activity booking site 'Veltra,' has launched a joint promotion with the Hawaii Tourism Authority to convey the charm of Hawaii for seniors. In conjunction with the launch of the special website 'Three Generations, A Hawaii Trip Everyone Loves,' the company is conducting a giveaway campaign where participants can win accommodation vouchers for the luxury hotel 'Renaissance Honolulu Hotel & Spa.' With approximately one in three people in Japan now in the senior generation, and about 80% of them considered 'active seniors,' Hawaii remains a special and longed-for destination for those who experienced the overseas travel boom of the 1980s. Hawaii offers a stress-free environment for overseas stays, featuring night-departure/morning-arrival flights that minimize jet lag, barrier-free flat streets, and a sense of security due to the availability of Japanese language support and high standards of safety and hygiene. Furthermore, beyond the healing beauty of nature, Hawaii is packed with diverse attractions that stimulate the senses, including leisurely luxury experiences tailored to physical fitness, unique culture, and Hawaiian food. Hawaii is the perfect destination not only for adults to enjoy luxurious time at a relaxed pace but also for creating special memories through parent-child trips or three-generation trips with grandchildren.
FACT BOX
- Source: PR TIMES
- Category: Marketing Campaign