Female Pro Golfer Rumi Yoshiba x Fuji Juken Launch 'Fandom Creation PODCAST' Project

With the sponsorship of Fuji Juken Co., Ltd., Voicy Inc. has launched a PODCAST project for female professional golfer Rumi Yoshiba. This project is a new audio distribution scheme that directly links the creation of an enthusiastic 'fandom' in the highly anticipated branded PODCAST market to the enhancement of the sponsor company's brand value.

**■ The Issue of Being 'Hard to Reach' Behind the PODCAST Boom** While audio media, centered around PODCASTs, is booming in recent years, the sheer volume of content has led to a major challenge: 'inability to create opportunities for target audiences to listen (lack of reach)' even when companies launch programs. Furthermore, there is a demand for a system that can nurture the affinity generated by engaging audio content into a deeper, 'enthusiastic fandom,' and visualize that passion as reliable data.

**◾️ 'Audience Acquisition within Voicy' x 'Fandom Creation by Voicy'**

**- Securing Announcements within 'Voicy'** To overcome the biggest hurdle for new Podcasts—'difficulty of gaining awareness'—we will utilize call-to-action audio ads and banner announcements within Voicy. Furthermore, to reach golf fans, we will collaborate with the popular community FM program 'WEEKLY GOLF REVIEW,' which is broadcast on about 70 stations nationwide, featuring a 10-minute corner every month. The community FM broadcasts will also be accompanied by web article distribution across about 20 media outlets, guiding potential audiences to the Podcast.

**- 'Fandom Creation' Utilizing 'Voicy'** In addition to program distribution on various PODCAST platforms, by utilizing the audio platform 'Voicy', we leverage its unique characteristic of delivering unedited, genuine talk to broadcast the athlete's 'true self'. Using just one smartphone, Rumi Yoshiba can stream whenever she wants, even from a hotel during a tournament, allowing for sudden live broadcasts as well. Creating these real and timely broadcasting opportunities generates a high-passion fandom and captures the psychology of core fans. Additionally, listener data can be visualized and accumulated using VoicyCRM.

**[Program Title]** 'Rumi Yoshiba's Wonder! Rumi-chan Radio supported by Fuji Juken' - Broadcast Date and Time: Delivered every Friday at 4:00 PM (approx. 10 minutes)