Remake Brand "be released" to Commence Permanent Sales at 8 RAGTAG Stores from June 11th

World Co., Ltd.'s remake brand "be released" will commence permanent sales at 8 RAGTAG stores, operated by World Group's company TINPANALLEY, starting Thursday, June 11, 2026.

Previously, "be released" was limited to irregular sales at select RAGTAG stores, pop-up shops, and the official online store. However, with this permanent placement, opportunities to view the actual products will significantly expand at the target stores. Customers can directly examine the silhouette and details of the items in-store, enjoying the unique expression and texture of each individually designed piece.

"be released" is a remake brand that breathes new life into clothing that has served its purpose. When RAGTAG purchases used items from customers, those that cannot be priced and are handed over at the customer's request are then remade using World Group's design, pattern, and sewing technologies, and sold as products with new value.

Features include the docking of materials and the textural differences arising from the aging of individual parts.

Designs are meticulously finished, with each material, pattern, and thread carefully selected while considering seasonal trends. This results in each piece having a unique appearance, which is its charm. By combining different materials, new individuality is created while retaining the essence of the original product, expressing the unique value of remaking.

This permanent expansion will allow for a more consistent communication of new value proposals through the collaboration between reuse and remake within the World Group. Moving forward, we aim to deliver the world of "be released" to a wider audience as an option for enjoying fashion with consideration for sustainability.

― Sales Outline ―

Start Date: Thursday, June 11, 2026 –

*Sapporo store only: Friday, June 12, 2026 –

Participating Stores: 8 RAGTAG stores (Harajuku, Shibuya, Shinjuku, Kichijoji, Shinsaibashi, Kobe, Fukuoka, Sapporo)

*Click here for the store list: https://www.ragtag.jp/shop/

All remake products are listed on the RAGTAG online shop. In-store try-ons are also possible via store transfers.

https://www.ragtag.jp/brand/18014/

＜About be released＞

"be released" is a brand that transforms items that could not be priced during RAGTAG's purchasing process and were handed over at the customer's request into products with new value, by remaking them using the sewing, dyeing, and processing technologies of World Group's domestic factories.

All products use "clothes that have served their purpose" collected from customers as raw materials. By producing without using new fabrics or apparel materials, it embodies sustainable manufacturing and aims to achieve both sustainability and fashionability.

Furthermore, to ensure customers can wear the products with peace of mind, they are treated with "DeoFresh processing," which has antibacterial, deodorizing, and antimicrobial properties. The effect lasts even after repeated washing, suppressing the growth of bacteria and allowing for repeated wear while maintaining a clean state.

The brand aims to create products that dispel negative perceptions of used clothing and allow customers to enjoy remake fashion without hesitation.

* Official Instagram account: @be_released.jp