[HIROFU] Light, yet beautifully structured. New colors and models arrive for the nylon bag series "SEGNO".

HIROFU, a women's bag brand developed by HIROFU Co., Ltd., part of the World Group (https://store.world.co.jp/s/brand/hirofu/), will launch new colors "CAMP" and "NOMAD" and a new large Boston bag for the "SEGNO" series on July 1 (Wed.) at its online store and HIROFU stores nationwide.

Two new colors are added to "SEGNO," which combines universality and playfulness.

"HIROFU" is a leather brand that offers shoes, bags, and accessories primarily in department stores nationwide. Since its founding in 1978, it has proposed a unique style that is basic and timeless, unaffected by eras and trends, with the concept of Simple/Minimal/Contemporary.

"SEGNO," known for its lightness and elegant appearance, is a popular series that has achieved even greater casualness and lightness compared to previous HIROFU nylon series.

It uses high-density nylon material, also adopted by global luxury brands, combining an elegant sheen with excellent durability. The interior is lined with cotton to maintain lightness while firmly preventing the characteristic stretching of nylon.

"H" stitching creates three-dimensional shading.

The new additions are two colors: "Camp," a grayish khaki, and "Nomad," a bright camel.

Both are easy-to-match earth tones that are perfect not only for midsummer casual styles but also for a wide range of coordinates regardless of the season. With the addition of these colors to the existing lineup, the range has become even more expressive.

A new large 2-way Boston bag joins the lineup.

This time, a new large Boston bag model is also introduced to the "SEGNO" series.

It features a 2-way design with a detachable fabric shoulder strap. It can be carried by hand or over the shoulder, allowing you to enjoy different ways of carrying it to match your outfit.

It's a reliable large capacity, perfect for everyday use as well as for travel or business trips when you need to carry a lot.

Combining practicality and design, it is a dependable partner that is useful in a wide range of situations, from daily life to travel.

Please take a look at the HIROFU shops nationwide and the online store.

[SEGNO] Boston Bag LL 2WAY ¥75,900 (tax included) [SEGNO] Tote Bag S ¥39,600 (tax included) [SEGNO] Tote Bag L ¥44,000 (tax included)

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Details of the new SEGNO models and colors here

[Product Handling]

Online Store: https://store.world.co.jp/s/brand/hirofu/

[Social Media]

Instagram @hirofu_official

LINE https://lin.ee/JScHdm2

[Brand Concept]

HIROFU's concept is Simple, Minimal, Contemporary.

Since its founding in 1978, HIROFU has continued to create products that leverage the texture of materials, such as shoes, bags, and accessories. HIROFU proposes timeless products that value quality, hoping they will be cherished for a long time without being swayed by trends.

<Company Overview>

・Name: HIROFU Co., Ltd. (World Group)

・Representative: Yoshiko Sasaki

・Location: 5F, KD Minami Aoyama Bldg., 3-1-31 Minami Aoyama, Minato-ku, Tokyo 107-0062

World Corporate Site: https://corp.world.co.jp/

World Group Official Online Store: https://store.world.co.jp/