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Takahisa Masuda's First Fashion Brand 'Yellow by TAKAHISA MASUDA' to be Sold Exclusively on ZOZOTOWN Starting May 29

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 29, 2026 1:00 PM ・ Updated Jun 13, 2026 11:52 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

ZOZO, Inc.
is launching 'Yellow by TAKAHISA MASUDA,' the first fashion brand produced by NEWS member Takahisa Masuda, with pre-orders starting May 29 exclusively on ZOZOTOWN.
The collection features 16 items, including MA-1 rompers and hoodies, characterized by functional designs with interchangeable pockets.

ZOZO, Inc. is launching 'Yellow by TAKAHISA MASUDA,' the first fashion brand produced by NEWS member Takahisa Masuda, with pre-orders starting May 29 exclusively on ZOZOTOWN. The collection features 16 items, including MA-1 rompers and hoodies, characterized by functional designs with interchangeable pockets. The brand will also integrate with the LINE mini-app 'Run!! Nekomasu' and release character stickers.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000542.000096287.html Distributor: PR TIMES
Published: May 29, 2026

ZOZO, Inc., operator of the fashion e-commerce site 'ZOZOTOWN,' has announced the launch of 'Yellow by TAKAHISA MASUDA,' the first fashion brand by Takahisa Masuda, a member of the idol group 'NEWS' and a solo artist. This is part of the 'TAKAHISA MASUDA × ZOZOTOWN' project, a collaboration with LY Corporation. Pre-orders for the exclusive items will begin on Friday, May 29. Known for his deep passion for fashion, Masuda has poured his experience and creativity into this brand. The collection includes 16 original items, such as MA-1 rompers and hoodies, featuring functional designs with interchangeable pockets. Two sizes, '7' and '4,' are available. Additionally, the brand will be featured in the LINE mini-app 'Run!! Nekomasu' and through a new set of LINE stickers launching on June 2.

FACT BOX

Source: PR TIMES
Category: press_release
Organizations: ZOZO

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 29, 2026 1:00 PM — Distributor PR TIMES
Collected　Jun 1, 2026 3:11 AM
AI structured & analyzed　Jun 1, 2026 7:50 PM
Desk-reviewed & published　May 29, 2026 1:00 PM

FAQ

What is the sales model on ZOZOTOWN?

It uses a made-to-order model, where production begins after the order period ends.

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000542.000096287.html

Cite this article — HOW TO CITE

Washin AI News Desk“Takahisa Masuda's First Fashion Brand 'Yellow by TAKAHISA MASUDA' to be Sold Exclusively on ZOZOTOWN Starting May 29”AI News by Washin Village（和心村）, May 29, 2026. https://aeo.idaeo.ai/ai/corp-zozo-com/en/news/2026-05-29-%E5%A2%97%E7%94%B0%E8%B2%B4%E4%B9%85%E3%81%95%E3%82%93%E5%88%9D%E3%81%AE%E3%83%95%E3%82%A1%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89-yellow-by-takahisa-ma

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