ZOZO Launches 'Fulfillment by ZOZO' to Support BONJOUR SAGAN's Expansion of Direct-to-Consumer E-commerce

ZOZO Inc. (Headquarters: Chiba City, Chiba Prefecture; Representative Director, President & CEO: Kotaro Sawada) has started providing its fulfillment support service, 'Fulfillment by ZOZO,' to BONJOUR SAGAN (Bonjour Sagan), a fashion brand operated by Bleaf Inc. This service now enables BONJOUR SAGAN to centrally manage inventory across both ZOZOTOWN and its own e-commerce site. As a result, the brand can reduce lost sales opportunities across both channels while expanding the number of brands and products offered on its direct-to-consumer (D2C) site—without increasing the operational burden of logistics and inventory management.

'Fulfillment by ZOZO,' one of the services offered through ZOZO’s OMO platform 'ZOZOMO,' centralizes inventory from ZOZOTOWN and brand-owned e-commerce sites at ZOZO’s logistics hub, 'ZOZOBASE.' This minimizes logistics burdens and prevents lost sales due to stockouts across channels. Since ZOZOBASE also handles logistics operations for brands’ own e-commerce sites, brands can expand their product and brand offerings without incurring additional costs related to warehouse expansion, equipment investment, staffing, or inventory storage fees.

As BONJOUR SAGAN transitions its previously single-brand e-commerce site into a multi-brand select e-commerce mall, ZOZO has introduced Fulfillment by ZOZO as a more efficient solution for managing inventory across multiple brands. With this integration, ZOZO now centrally manages inventory and logistics for both BONJOUR SAGAN’s own e-commerce site and its ZOZOTOWN store. This allows BONJOUR SAGAN to expand its brand portfolio on its D2C site while minimizing operational workload and lost sales opportunities.

Going forward, ZOZO will continue to support ZOZOTOWN partner brands through various ZOZOMO services, helping them streamline operations, expand their own e-commerce activities, and maximize sales across all channels.

<Comment from Mr. Yasutoshi Morikawa, Director at Bleaf Inc.>

BONJOUR SAGAN has operated as a select shop on ZOZOTOWN, carrying items from partner brands, while its own e-commerce site has functioned as a single-brand site. For this renewal, we are transforming our D2C site into a multi-brand select e-commerce mall and have introduced Fulfillment by ZOZO.

We have long managed ZOZOTOWN inventory through ZOZOBASE and highly value the logistics quality, including 365-day shipping. With this integration, we can now centrally manage inventory across both our own e-commerce site and ZOZOTOWN. This enables us to expand our brand offerings without increasing operational load, and by increasing sales opportunities across both channels, we aim to help reduce inventory risks for our partner brands.

<About 'Fulfillment by ZOZO'>

'Fulfillment by ZOZO' (※) is a service that minimizes lost sales due to stockouts across channels by centralizing inventory between ZOZOTOWN and brand-owned e-commerce sites (launched October 2019). Since ZOZO operates 'ZOZOBASE,' which also handles logistics for brands’ own e-commerce sites, brands do not incur costs related to warehouse expansion, equipment investment, staffing, hiring, or inventory storage fees.

Fulfillment by ZOZO service page: https://fbz.zozo.com/

(※) ZOZO Group press release dated April 25, 2019: 'ZOZO Group Launches Fulfillment by ZOZO as Part of Strengthening Its Own E-commerce Support Services'