[April Dream] Eliminating boundaries, a society where colors dance. We want to realize a society where everyone can live authentically, free from gender stereotypes.

Our company endorses April Dream, a project that aims to make April 1st a day for companies to announce their dreams. This press release is the dream of "Fauve Inc."

The Background to Realizing Our Dream Fauve Inc.'s vision is to realize "a society without boundaries, where colors dance."

Society has "frames" that suppress people's senses and expressions, such as gender, age, body shape, skin color, and expected roles. Fixed notions like "there are two genders, each with appropriate attire and ways of being" are deeply rooted in every aspect, from gender selection on e-commerce sites, content design in existing media, phrases like "be manly" or "be womanly" used in daily conversation, to expectations for behavior in workplaces and schools. As a result, people are constantly forced to give up on expressing themselves authentically.

Fauve Inc. was established to change this structure.

Fauve Inc.'s dream is to create a society where everyone feels, "It's okay to be here, just as I am, in my own colors."

Fauve Inc.'s Initiatives Fauve Inc. is a company that provides DEI public relations and information dissemination support, and DEI promotion support for brand and store experiences. We assist companies and organizations in communicating and implementing an inclusive stance to society.

On March 31, 2026, International Transgender Day of Visibility, as one of our initiatives, we released "Fauve," a gender-neutral fashion and lifestyle media. We aim to deliver gender-neutral fashion and styling information, basic knowledge and concepts regarding gender and sexuality, information on safe places to visit, and real stories of people living authentically, to everyone regardless of gender or sexuality.

Representative's Comment The Philosophy Behind the Name Fauve The name "Fauve" originates from "Fauvism," an art movement in early 20th-century Paris where painters, derided as "wild beasts (Fauves)," continued to paint with colors as they felt them. Their attitude of disregarding the norms of the art world at the time and prioritizing what they felt and how they wanted to convey it, resonates with the situation of all people who, when their own feelings diverge from what society expects of them, still strive to protect their own colors.

In the name Fauve, we embed a quiet cheer for all those who refuse to give up believing in their own senses, and a small push for those who have not yet taken that step.

"The colors you feel, you don't have to erase them. You don't have to dilute them. It's okay to be here, just as you are, in those colors."

Fauve Inc. will continue to move forward to keep saying this.

*"April Dream" is a project by PR TIMES where companies announce dreams they wish to realize on April 1st. We sincerely and earnestly aim to achieve this dream.

Company Overview Company Name: Fauve Inc. Location: Koto-ku, Tokyo Representative Director: Ran Homoto Corporate Website: https://corporate.fauve.jp/ Contact: [email protected]