Photoraction Revamps Website for 10th Anniversary, Shifting from 'Tools to Technology'

Photoraction Inc. announced the renewal of its corporate website and the launch of a special 10th-anniversary page, marking a milestone the company celebrated in March 2026. With a mission to "make the construction world smarter," Photoraction aims to evolve from providing 'tools' for construction production to becoming a 'technology company' that supports the industrial foundation.

Since its establishment in 2016, Photoraction has focused on improving productivity at construction sites through its construction production support cloud, "Photoruction," which is now used in over 400,000 projects. As the use of smartphones, cloud technology, and AI has grown, the technology needs of the construction industry have diversified. In response, the company is committed to providing broader value over the next decade.

The website renewal introduces the company's five core technology areas—AI, DATA, OPERATION, UI/UX, and BIM—and the technical infrastructure it has developed. It also outlines the flagship "Photoruction" service and a new development partner service, "Creative Service," which specializes in ConTech, AI, and design. The corporate website can be found at https://corporate.photoruction.com/.

The special 10th-anniversary page ( https://corporate.photoruction.com/lp/10th ) reflects on the company's journey and features a message from CEO Takaharu Nakajima about the next ten years. The 'Our Future' section details the company's vision, 'History' presents a timeline from its founding in 2016, and 'Growth Data' visualizes metrics such as the number of active projects.

CEO Nakajima commented that "Photoruction" was released in 2016 out of a desire to create something genuinely useful for on-site work. He stated that the company will evolve into a technology firm by combining expertise in areas like AI and data infrastructure, adding, "We will continue to build the future of this industry with the power of technology and people."

As part of its future development, Photoraction has launched its "Creative Service" to coincide with the anniversary. This development partner service leverages the company's design system and technical foundation to provide end-to-end support from planning and design to implementation and operation. It offers three models based on client needs: "co-creation" for new products, "support" for systemizing internal operations, and "co-research" for joint R&D projects.