Reelu Inc. Starts Partnership with "byFood", a Japanese Food Experience Booking Service

Reelu Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Miyu Konno; hereinafter "Reelu") is pleased to announce that it has started cooperating in providing multilingual human resources for the planning and commercialization of food experiences for foreign tourists visiting Japan, in partnership with Tablecross Inc., which operates the booking service "byFood" that sells Japanese food experiences to inbound tourists.

byFood develops a booking service that provides gourmet tours, cooking classes, dining experiences, and restaurant reservations in Japan for inbound tourists. On the site, food experiences and restaurants from all over Japan are introduced and sold in multiple languages, expanding opportunities for visiting tourists to experience Japanese food culture.

Background of the Partnership With the expansion of inbound demand, interest in unique Japanese food experiences is increasing. On the other hand, even if there are plans for food experiences or tours, securing human resources capable of handling multiple languages—such as providing foreign language guidance, customer service, and operational assistance on the day—often becomes a challenge when actually developing them as products for foreign tourists.

Details of the Partnership Through this partnership, Reelu will cooperate from the aspect of multilingual human resources as needed in the food experiences for inbound tourists provided through byFood. Specifically, workers registered with Reelu will take on a portion of the multilingual support tasks associated with product commercialization and operation, thereby supporting the realization of food experience content. Expected areas of cooperation are as follows:

- Foreign language support during food experiences and tours for inbound tourists - Reception, guidance, and facilitation assistance on the day - Communication support standing between the experience provider and the participants - Support for establishing an operational structure for commercialization

This aims to create a system that makes it easier to realize food experiences that were previously difficult to commercialize due to human resource constraints, despite being attractive at the planning stage.

Future Outlook Reelu has been supporting inbound and global response frontline operations by supplying ready-to-work human resources at the necessary times and places where multilingual support is required.

Through this collaboration with byFood, we will contribute to creating an environment where more foreign tourists can be provided with unique Japanese food experiences by offering support from the aspect of multilingual human resources, even in the experiential fields that convey the appeal of Japan through food.

Kaoru Joho, Representative Director and CEO of Tablecross Inc. While Japanese food is a great attraction for tourists, including inbound foreigners, there are many cases where its value is not fully conveyed. Through this partnership, by strengthening the reception system including multilingual support, we will promote the creation of an environment where food can be delivered as an experience that includes the local food culture and background. We will continue to disseminate the charm of Japan to the world through food and work on creating social value through the provision of experiences.

Miyu Konno, Representative Director and CEO of Reelu Inc. [Text truncated in original]