Cinematic Beauty on the Runway | COS Presents SS2026 Collection at First Ever Show in South Korea

Image courtesy of: COS

Image courtesy of: COS

Image courtesy of: COS

London-based fashion brand "COS" held its first runway show in South Korea on March 25, 2026, presenting its SS2026 collection in Seoul. Following its SS24 collection presentation in Rome and SS25 in Athens, and its continued participation in New York Fashion Week for its Autumn/Winter collections, COS's Spring/Summer show has now landed in Asia for the first time, exploring cinematic beauty in Seoul. Each look embodies a harmony of 1980s and 1990s nostalgia through silhouettes shaped by craftsmanship, material usage, and meticulous tailoring.

The show was held in a space inspired by brutalist architecture located on the outskirts of the city. An unused swimming pool was reconstructed with fantastical structures and canvas. The set, based on simplicity, material contrast, and modernism, featured a clean, geometric...