Senior Survey on Gut Health: Over 80% Interested in Low-Cost, Convenient Testing

Cosmo Health's marketing platform 'Cosmo Lab' conducted a survey with 1,426 seniors aged 50 and older regarding their gut environment. While gut-healthy habits like eating fermented foods are widely practiced (approx. 70%), nearly 60% of respondents have never undergone a gut test. Over 80% expressed interest in testing, prioritizing costs below 3,000 yen and convenience, such as home-based kits. Seniors seek practical results that validate their daily lifestyle choices rather than complex clinical data.