COUXU Entertainment and WIT COLLECTIVE Launch 'GLOOP', a Joint Project to Turn Global 'Undefined Cultures' into Entertainment

COUXU Entertainment Co., Ltd. (Headquarters: Tokyo; Representative Director: Akihiko Omura), which handles overseas promotion and creator management for Japanese products, is launching a joint project called 'GLOOP', a culture-observational entertainment IP, with WIT COLLECTIVE LLC. (Headquarters: Minato-ku, Tokyo; Representative CEO: Satoshi Oshima), which produces 'heart-moving' entertainment using generative AI technology.

1. Background of the Project There are many 'habits that cannot be fixed even if one wants to' or 'cultural bugs that cannot be put into words' unique to each country in the world. Both companies launched this project with the desire to visualize these 'undefined cultures' through the power of entertainment and foster a culture where people can laugh and forgive each other's repetitive habits and contradictions. By combining WIT COLLECTIVE's high-quality AI video production technology and IP production capabilities with COUXU Entertainment's global promotion and business development capabilities, we will create a brand-new entertainment IP that spans the globe.

2. Overview of the Joint Project 'GLOOP' Catchphrase: Give a name to the nameless bug. Give it love. 'GLOOP' is a culture-observational entertainment IP that visualizes 'relatable moments' and 'unavoidable habits' from around the world as 'bug characters,' which are then named and cataloged by influencers from each country. It will be developed in a 1-minute short animation format per episode, where the protagonist YouTuber discovers and names 'relatable bug characters' lurking in daily life, turning them into badges and registering them in a pictorial book. We deliver unique content that sits between entertainment and documentary.

3. Roles and Strengths of Both Companies WIT COLLECTIVE LLC: Concept design, character development, AI short animation production, IP management, overall supervision. COUXU Entertainment Co., Ltd.: Product placement, corporate collaboration, global expansion strategy, SNS operation.

4. First Phase: Short Animation Distribution Featuring Fumiya, a Top Influencer in the Philippines As the first phase of this project, we have appointed 'Fumiya,' a Japanese YouTuber with 2.28 million YouTube subscribers and immense popularity and influence in the Philippines, as the protagonist 'GLOOPER' who observes culture. We will release 1-minute AI short animations showing a character modeled after Fumiya discovering 'relatable moments' and 'unfixable habits' lurking in daily life as bug characters and recording them in a pictorial book. Distribution Overview: Various vertical short video SNS platforms such as TikTok, Instagram, and YouTube Shorts. Distribution frequency: Scheduled for once a week. We will first form an enthusiastic community centered on the Philippine market and optimize the content while watching fan reactions. Starting with Fumiya, we will involve influencers from various countries to create a global entertainment IP.

5. Influencer Comment Ikuya Mikai, Co-founder of COUXU Entertainment Co., Ltd.: 'This 'GLOOP' project is very interesting to me, and I feel it has new possibilities. Using animation to turn the 'relatable moments,' cultural differences, and small daily habits I feel while living in the Philippines into content is an initiative that hasn't really existed before. I've had many moments while living in the Philippines where I thought, 'This is so Filipino' or 'This feeling is interesting.' Things like that are taken for granted by locals, but they are very attractive or relatable when viewed from the outside. I think it is very meaningful to be able to deliver such 'undefined cultures' in a fun way as entertainment. I want to make sure the people in the Philippines enjoy it first, and I would be happy if this project becomes a trigger for it to spread across borders. I am also very excited to see what kind of 'relatable moments' and 'bugs' I will encounter.'