Practical Community 'PROP AI CAMP' Accelerating 'AI for Everyone' in the Real Estate Industry Reaches 65 Companies and 220 Participants

Crasco Consult Firm Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; President and CEO: Norihiro Komura) is pleased to announce that the cumulative number of participants in "PROP AI CAMP," an AI utilization sharing community for real estate and rental management companies, has reached 65 companies and 220 individuals since its launch in November 2025.

"PROP AI CAMP" is a practical community aimed at sharing practical knowledge of AI utilization in the real estate industry and implementing and establishing AI on the front lines of each company. Through online study sessions, members-only group chats, archive videos, and monthly reports, we support the improvement of productivity and added value across the entire industry.

Background of the Launch Even today, the real estate industry still has many analog operations, long working hours, and highly personalized tasks, making human resource shortages and increased workload major challenges. On the other hand, with the evolution of technology such as generative AI, utilizing AI has become a realistic option for many daily operations, including sales, management, training, assessment, document creation, and customer service.

In response to these environmental changes, the Crasco Group believes it is important to break away from the conventional wisdom that "IT and AI are difficult" and instead view them as "the strongest weapons to strengthen the front lines." To achieve this, rather than having a single company struggle through trial and error alone, we believed it was necessary to advance AI utilization while sharing practical knowledge within the industry, which led to the launch of "PROP AI CAMP."