From Property Managers to 'Total Asset Management Companies': Clasico Consulting Firm Unveils New Vision at TATSUJIN VISION 2026

Clasico Consulting Firm Co., Ltd. hosted 'TATSUJIN VISION 2026,' an event targeting real estate companies across Japan. At this event, the company introduced the concept of the 'Total Asset Management Company' as a new role required for future rental management firms. This model extends beyond traditional property management to provide integrated support for enhancing asset value, building revitalization, inheritance/succession, sales assistance, AI/DX, and human resource development.

Key highlights of TATSUJIN VISION 2026 included: - Announcing the 'Total Asset Management Company' as the new standard for rental management firms. - Introducing new service groups to support the realization of total asset management. - Providing '40 AI Success Stories' and '100 TATSUJIN Success Stories' to participating companies. - Exhibiting TATSUJIN education books, success cases, and tools/operational expertise used by the Clasico Group. - Facilitating networking and sharing of challenges and practical examples among real estate companies nationwide.

The event drew 163 real estate industry professionals from across the country. In response to a changing environment marked by population decline, vacancy risks, aging buildings, and inheritance issues, Clasico advocates evolving from a 'company that manages properties' to a 'company that partners in the future of assets.' A Total Asset Management Company combines brokerage and management with renovation, exterior improvements, sales, AI/DX, and more to provide multifaceted support for an owner's real estate business.

Norihiru Komura, Representative of Clasico Group, noted that owner challenges go beyond just vacancy measures; they include value maintenance, appropriate rent increases, maintenance planning, and asset succession. Through cases utilizing the 'Renotta' renovation brand, the company has successfully increased property appeal through concept design and improved recruitment methods, ensuring properties are chosen without lowering rents.

Furthermore, the company promotes 'TATSUJIN OS' as a system to support this evolution. It is a management support platform that systematizes expertise in management contracts, AI utilization, and owner proposals, helping local real estate companies provide higher value to property owners. The event shared specific initiatives alongside the announcement of new service groups.