Creative Plus Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shutaro Kato), a consolidated subsidiary of m-up holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Koichiro Bito) that specializes in content distribution and collaborations utilizing character and anime IPs, has decided to hold a collaboration campaign between "ROUND1," a multi-entertainment facility operated by Round One Japan Co., Ltd. (Headquarters: Osaka-shi, Osaka; Representative Director and President: Eiji Kawaguchi), and "SMC-gumi," a unit belonging to the VTuber / Virtual Liver Group "Nijisanji" operated by ANYCOLOR Inc. The campaign will run from April 10, 2026 (Friday) to May 10, 2026 (Sunday). Details are as follows:
Details
This campaign will feature a variety of unique Round One activities such as bowling, Spo-cha, billiards, and darts. It will include collaboration-limited packs utilizing newly shot visuals, collaboration drinks and food, a bowling score registration campaign, an AR stamp rally within Spo-cha facilities, an X (formerly Twitter) follow & repost campaign, and more.
Furthermore, original goods featuring newly shot visuals will be available for online purchase on the e-commerce site "Cocoani (https://cocoani.jp/)", in addition to sales at select stores.
Collaboration Campaign Overview
Title: "SMC-gumi x ROUND1 Collaboration Campaign"
Event Period: April 10, 2026 (Fri) - May 10, 2026 (Sun) [Total 31 days]
Goods Pre-order Period: April 17, 2026 (Fri) - May 10, 2026 (Sun)
Scheduled Shipping: Sequentially from July 2026 onwards (for online sales)
Participating Stores: All Round One stores *Only 20 stores will handle goods.
Campaign Special Website
https://www.round1.co.jp/collaboration/smc/index.html
Campaign Details
・Sales of original goods (20 stores)
・Sales of collaboration-limited packs (Bowling, Billiards, Darts, Spo-cha)
・Sales of arranged drinks / collaboration menu within Spo-cha facilities
・Sales of collaboration menu
・Capsule toy sales
・Bowling lane effects
・Bowling score registration campaign
・In-Spo-cha facility AR stamp rally
・X (formerly Twitter) follow & repost campaign
・Photo spot installation
・etc.
FACT BOX
- Source: PR Times
- Category: News