'Pet Paradise' Soup Meals Gain Popularity for Summer Hydration

Pet Paradise, a pet supply brand operated by Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President: Takayuki Kitahara), launched its new 'Soup Meal' series for dogs in April 2026 at stores nationwide and online, with sales tracking at twice the expected level. Focusing on pet health management during the hot season, the company planned and developed the new 'Soup Meal' as a way for dogs to easily consume water along with their meals. As regions across the country recorded midsummer temperatures in May, interest in summer pet meals and hydration as a heatstroke countermeasure has risen rapidly. The product is available in two flavors, 'Chicken' and 'Salmon,' priced at 990 yen (tax included) each. Made with domestic ingredients, it uses no artificial colors or seasonings, maximizing the natural flavor of the ingredients.