Celebrating 27th Anniversary! 'Shirotan Birthday Fair' Begins July 10 (Fri) with This Year's Theme 'Shirotan Pukapuka Marine Park'

NEWS RELEASE

July 9, 2026

Creative Yoko Co., Ltd.

Celebrating 27th Anniversary! 'Shirotan Birthday Fair' Begins July 10 (Fri)

This Year's Theme: 'Shirotan Pukapuka Marine Park'

Limited items, pop-up stores, and greeting events—special summer-only initiatives

Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President & CEO: Takeyuki Kitahara) will launch the 'Shirotan Birthday Fair' on July 10, 2026 (Friday), at all official 'Shirotan' retail stores nationwide and online shops, to commemorate the 27th anniversary of its original character 'Shirotan'.

This Year's Theme: 'Shirotan Pukapuka Marine Park'

Since its debut in 1999, 'Shirotan' has brought comfort and joy to customers across generations. This year's 'Shirotan Birthday Fair,' celebrating its 27th birthday on August 8, features the theme 'Shirotan Pukapuka Marine Park'.

The key visual depicts 'Shirotan' and its friends—'Rakkoinu', 'Ramune', and 'Sheru'—enjoying a seaside 'Marine Park' filled with attractions like a large Ferris wheel and roller coasters, exploring stage shows and mini shops with excitement.

The soft pastel tones evoke nostalgic and heartwarming memories, reminiscent of 'fun summer days' or 'childhood amusement parks', creating a universally cherished atmosphere.

The theme extends further into attractions within the park, such as the 'Ghost House' and 'Game Center'.

During the fair, special programs including pop-up stores and greeting events will be offered, allowing visitors not just to shop but to experience and create lasting memories.

Limited-Edition Birthday Fair Items Launch!

A range of items featuring 'Shirotan' and friends enjoying the seaside 'Marine Park' will be available.

Sales begin July 10 (Friday) at all official 'Shirotan' retail stores nationwide and online shops.

Shirotan T-shirt: Sea Slugs & Squid 4 sizes / ¥2,900 (tax included)

Shirotan Melamine Tableware Plate: ¥1,320 (tax included) Tray: ¥1,100 (tax included) Square Bowl: ¥880 (tax included) Tumbler: ¥880 (tax included)

Marine Park Keychains Each: ¥2,200 (tax included) ※ Due to delayed shipments, available from July 10 (Friday) onward.

Shirotan Drawstring Bag: Pukapuka Marine Park ¥980 (tax included) ※ Due to delayed shipments, available from July 10 (Friday) onward.

Additionally, a thrilling yet adorable 'no-loser' lottery inspired by the 'Ghost House' inside the 'Marine Park' will be introduced.

Shirotan Chilly Horror Night Lottery ¥990 (tax included) per play – guaranteed prize ※ Available from July 10 (Friday) at all official 'Shirotan' retail stores nationwide ※ Adult bulk sets available for pre-order online starting July 3 (Friday) at 0:00

<Shirotan Chilly Horror Night Lottery>

¥990 (tax included) per play – guaranteed prize

※ Available from July 10 (Friday) at all official 'Shirotan' retail stores nationwide

※ Adult bulk sets available for pre-order online starting July 3 (Friday) at 0:00

Meet 'Shirotan'! 'Shirotan Greeting' Events

'Shirotan Greeting' events are scheduled on the following dates:

July 11 (Sat), 12 (Sun): Shirotan Friends Museum at Lalaport Tachikawa Tobi

July 11 (Sat), 12 (Sun): Mother Garden at Aeon Mall Higashiura

July 18 (Sat), 19 (Sun): Mother Garden & Pet Paradise at Aeon Mall Sakai Kitahata

July 25 (Sat), 26 (Sun): Shirotan Funwari Store & Mother Garden at Yokohama World Porters

※ Priority entry tickets will be distributed in advance at each venue.

※ For details, please check announcements on official X (Shirotan Event & Product Info): https://x.com/sirotan_fun

Pop-Up Stores in Nagoya and Tokyo

【Nagoya Hands Gate Shop Shirotan Funwari Store Overview】

Located directly connected to Nagoya Station, the 'Nagoya Hands Gate Shop' offers excellent accessibility. Whether commuting, shopping, or traveling during summer break, visitors can easily drop by the comforting world of 'Shirotan'.

Event Period: July 12 (Sun), 2026 – July 25 (Sat)

Operating Hours: 10:00–21:00 (Last day until 19:00)

Location: Gate Walk B1, 1-1-2 Meieki, Nakamura-ku, Nagoya, Aichi

Purchase Benefits: Special gifts based on purchase amount.

¥3,300+ (tax included): Limited-edition sticker

¥5,500+ (tax included): Limited-edition can badge

※ Gifts are limited in quantity and available while supplies last.

【Tokyo Station Ichibangai Ichiban Plaza Shirotan Funwari Store Overview】

The 'Tokyo Station Ichibangai Ichiban Plaza Shirotan Funwari Store' will be the largest annual pop-up, themed around the 'Game Center' within 'Shirotan Pukapuka Marine Park', featuring 'Shirotan & Friends in Game Center'.

Event Period: July 24 (Fri), 2026 – August 6 (Thu)

Operating Hours: 10:00–20:30 (Last day until 18:00)

※ Further details will be announced in a separate press release.

About 'Shirotan'

'Shirotan' is an original character modeled after a 'standing seal', embodying the company's philosophy of 'comfort, healing, encouragement, and connection'. Since its 1999 debut, with soft plush toys as its main product, its round shape and gentle expression have brought comfort to customers of all ages. Since 2017, the licensing business has expanded, making 'Shirotan' a beloved 'presence that brings calm when nearby' both in Japan and abroad.

A long-awaited TV anime series will premiere on TV Asahi every Saturday at 4:29 PM starting October 2026.

Official Website: https://sirotan.fun/

Official X (Shirotan Character): https://x.com/sirotanfunwari

Official X (Shirotan Events & Products): https://x.com/sirotan_fun

Official Instagram: https://www.instagram.com/sirotan_fun/

About Creative Yoko Co., Ltd.

The company celebrates its 45th anniversary in March 2026. Valuing 'joy' and 'playfulness', it operates original brands including 'Shirotan', 'Pet Paradise', and 'Mother Garden'. Through everyday lifestyle products, it continues to deliver 'comfort, healing, encouragement, and connection'.

Representative: President & CEO Takeyuki Kitahara

Headquarters: 667-16 Takada, Nagano City, Nagano 381-8545

Business: Planning and sales of pet fashion and pet supplies; operation of grooming salons, pet hotels, and dog runs; lifestyle products