Learn Game Branding Insights from International Creators! Free Seminar 'Introduction to Game Branding' on June 24 (Wed)!

Creek & River Co., Ltd. (C&R) will host a free online seminar titled 'Introduction to Game Branding – Creating Consistent, Effective Design from Concept to Launch' on Wednesday, June 24, aimed at game creators, focusing on the concept of branding in game development.

※ The seminar will be conducted in English, but simultaneous interpretation into Japanese will be available. (Participants can choose between the original English or interpreted Japanese audio channel.)

Branding is often associated with logos, key visuals, and store pages. However, this seminar goes beyond that, focusing on branding as a design element integral to the entire development process—such as 'the expectations players have toward the game,' 'the unique identity of the product,' and 'the alignment between gameplay experience and visual design.' We will also introduce practical perspectives applicable to real-world development, including user-centric design thinking and how to create consistency across game design, UX, visuals, and marketing.

The speaker is Matthew Moss, an artist and designer. We welcome participation from anyone interested in defining their game's unique identity, addressing mismatches between game content and visual presentation, or articulating and explaining why a visual should be designed a certain way.

<Seminar Content> - Understand the overall framework and fundamental concepts of game branding - Make consistent design decisions tailored to your target audience - Develop the ability to prevent misalignment between game content and its visual presentation - Learn how to apply branding to store assets and promotional materials for launch - Gain practical insights for continuously leveraging branding throughout development

<Who Should Attend> - Those struggling to define their game's unique identity - Those who feel a disconnect between game content and its visuals or presentation - Those who want to articulate and explain why visuals should be designed a certain way - Those aiming to effectively communicate their game's appeal through store pages and trailers - Those seeking consistent direction between development and marketing teams - Those who want to understand the fundamentals of 'branding thinking' in game creation from the ground up

Introduction to Game Branding – Creating Consistent, Effective Design from Concept to Launch

Date & Time June 24, 2026 (Wed) 19:30–20:30 JST

Venue Online

Speaker

Creative Director Matthew Moss Matthew Moss is a creative director with over 18 years of experience in game visual development. He has led teams in Tokyo and New York, collaborating with companies such as Disney, National Geographic, TV Tokyo, and LEGO. Passionate about innovative game design, technology integration, strong client relationships, and fostering collaborative teams, he aims to create visually compelling games that harmonize core concepts, technology, and mission—delivering inspiring and enjoyable experiences.

Participation Fee Free

Capacity 60 participants

Organizer Creek & River Co., Ltd.

▼ Details and Registration https://www.creativevillage.ne.jp/category/crv_event/175961/ ※ Deadline: June 24, 2026 (Wed) 20:30 JST

[Inquiries] Creek & River Co., Ltd. PEC Office – 'Introduction to Game Branding' Seminar Team Email: [email protected]

<Related Design & Creative Seminars> ▼ Color Theory Workshop: 'What Is Color?' – Beginner-Friendly e-Learning for Aspiring Designers https://www.creativevillage.ne.jp/category/crv_event/162973/

▼ More Design & Creative Seminars https://www.creativevillage.ne.jp/category/crv_event_category/crv_event_creative-design/

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\\ Online Training Service 'PEC Sta' Now Live! \\ 'PEC (Professional Education Center)', the educational division of C&R—pioneer in creative agencies since 1990—has launched an online training service for corporations, packaging over 550 archived webinars it has planned and hosted. With strengths in IT, digital, and creative fields, the platform continuously expands its content to cover the latest trends and technologies such as design, programming, and AI. Ideal for employee training, reskilling, and educational programs.

▼ Learn More https://www.cri.co.jp/news/005792.html

[About Creek & River Co., Ltd.] Founded in 1990, Creek & River Co., Ltd. is committed to 'enhancing the lifelong value of professionals' and 'contributing to clients' value creation.' The company operates in 18 specialized fields, including video, games, web, advertising/publications, writers, performing arts, architecture, AI/DX, and athletes, offering agency services (staffing/placement), production services (development/contracting), and rights management (planning and distribution of intellectual property). As part of the C&R Group, it extends these operations into healthcare, IT, accounting, legal, fashion, food, life sciences, CXO, and agriculture sectors.

Website: https://www.cri.co.jp/ X: https://twitter.com/creekcrv Facebook: https://www.facebook.com/creekandriver note: https://note.com/creek LinkedIn: https://www.linkedin.com/company/cr.creekandriver YouTube: https://www.youtube.com/channel/UCS9MHzddqWKsOAgmUnTgxIg

▼ Watch our company introduction video shot with drones!

https://youtu.be/2YRqMPcsv3o

▼ Discover the origins of C&R: Brand Site 'Go Beyond the Limit' https://www.cri.co.jp/gobeyond/