[For Game Creators] What is the Concept Connecting Game Design, Visuals, and Market Strategy? Free Seminar "Game Design Becomes a Brand" on July 29 (Wed)

C&R Inc. (Creek & River Co., Ltd.) will hold a free online seminar "Game Design Becomes a Brand ~The Concept Connecting Game Design, Visuals, and Market Strategy~" on July 29 (Wed), targeting game creators.

This seminar will be conducted entirely in English, but it will be possible to listen in Japanese through simultaneous interpretation.

* You can choose between the original English or the interpretation channel.

In this seminar, artist and designer Matthew Moss will serve as the lecturer, explaining how to connect game design, visuals, and product strategy, and how to design games that "resonate" in the market. A game's impression and evaluation are not solely determined by visuals or advertising; they are formed by a combination of elements such as "gameplay (systems/mechanics) / visual expression / branding / market perception." This seminar focuses on the perspective of integrating these elements from the outset as a cohesive "product design," rather than considering them separately. It is recommended for those who want to learn a perspective for designing design, visuals, and brands as one, with an eye on the market and users. We encourage anyone interested to participate.

<What You Will Gain from the Seminar>

* Understand the relationship between game design, visuals, and brand in an organized way. * Acquire a way of thinking for product design tailored to the market. * Gain a perspective to prevent discrepancies between game content and its presentation. * Be able to articulate and organize the strengths of your own game. * Develop the judgment to prioritize within limited conditions.

<Seminar Content>

* The impact of game design on player impressions and expectations. * A consistent approach to game design, visuals, and brand. * How to position your game in the market (positioning). * Strategies for differentiation to make your game "stand out." * Methods for translating design into key visuals and store assets. * Unifying presentation across store pages, trailers, and promotional materials. * Decision-making strategies within budget, scope, and development constraints. * Branding design with an eye toward merchandise development and IP creation.

<Recommended For>

* Those who feel their game's appeal is not effectively communicated to the market. * Those who perceive a disconnect between their game's content and its visuals or promotion. * Those who want to clarify their game's "strengths" and "differentiation points." * Those who want to adopt a perspective that connects development and marketing. * Those who want to create "standout games" in indie development. * Those who want to consider games from both design and business perspectives.

Game Design Becomes a Brand ~The Concept Connecting Game Design, Visuals, and Market Strategy~

Date and Time

July 29, 2026 (Wed) 19:30 - 20:30

Venue

Online

Speaker

Creative Director

Matthew Moss

A Creative Director with over 18 years of experience in game visual development. He has led teams in Tokyo and New York, collaborating with companies such as Disney, National Geographic, TV Tokyo, and LEGO. He aims to create visually appealing games by harmonizing core concepts, technology, and mission, and continues to deliver inspiring and entertaining games with a passion for innovative game design, technology utilization, fostering strong client relationships, and collaborative teams.

Participation Fee

Free

Capacity

60 people

Organizer

Creek & River Co., Ltd.

▼Details and registration here

https://www.creativevillage.ne.jp/category/crv_event/175966/

* Deadline: July 29, 2026 (Wed) 20:30

【Contact】

Creek & River Co., Ltd.

PEC Secretariat "Game Design Becomes a Brand" Seminar Staff

Email: [email protected]

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Since its founding in 1990, C&R Inc. has been a pioneer in creator agencies, supporting the career and skill development of creators through job fairs, career consultations, and seminars. Moving forward, in line with its mission to "enhance the lifetime value of professionals," the company aims to create an environment where creators can fully utilize their abilities through various initiatives.

<Design and Creative Related Seminars>

▼Ongoing: Capcom Co., Ltd. Online Individual Interviews and Recruitment Sessions

https://career.famitsu.com/lp/5455

▼UX Discovery: Master the Research Phase of Product Development (e-learning)

https://www.creativevillage.ne.jp/category/crv_event/149411/

▼Creating Outstanding UI: Games, Apps, and Websites (e-learning)

https://www.creativevillage.ne.jp/category/crv_event/154594/

▼Other Design and Creative Related Seminars here

https://www.creativevillage.ne.jp/category/crv_event_category/crv_event_creative-design/

Event information, including seminars, is also distributed via our email newsletter. If you are interested, please subscribe!

▼Subscribe to the "C&R Inc. Event Information Newsletter" here

https://go.creativevillage.ne.jp/l/924692/2022-01-14/hrr6w

\\Online Training Service "PEC-Sta" Launched!//

"PEC (Professional Education Center)", the education division of C&R Inc., a pioneer creator agency founded in 1990, has launched an online training service that packages over 550 archived webinar contents planned and held by PEC for corporate use. In addition to strengths in IT, digital, and creative fields, the content covers the latest technologies and trends such as design, programming, and AI, and is continuously expanding. Please utilize this service for employee and staff training, reskilling, and education.

▼Details here

https://www.cri.co.jp/news/005792.html

【About Creek & River Co., Ltd.】

Creek & River Co., Ltd., established in 1990, operates as a specialized agency for professionals in the fields of video, games, web, advertising/publishing, authors, performing arts, architecture, AI/DX, and athletes, with the mission of "enhancing the lifetime value of professionals" and "contributing to client value creation." Its business includes staffing/recruitment, production (development/outsourcing), and rights management (planning, development, and distribution of intellectual property). As the C&R Group, it also operates in the medical, IT, accounting, legal, fashion, food, life sciences, CXO, and agriculture sectors, expanding its reach to a total of 18 fields.

Website: https://www.cri.co.jp/

X: https://twitter.com/creekcrv

Facebook: https://www.facebook.com/creekandriver

note: https://note.com/creek

LinkedIn: https://www.linkedin.com/company/cr.creekandriver

YouTube: https://www.youtube.com/channel/UCS9MHzddqWKsOAgmUnTgxIg

▼Company introduction video filmed by drone now available!

https://youtu.be/2YRqMPcsv3o

▼What is the origin of C&R Inc...? Brand site "Go Beyond the Limit"

https://www.cri.co.jp/gobeyond/