SoVeC, a Sony Group Company, Introduces 'XR Sound Experience' at 'nemcaro LAB,' a Sensory Wellness Salon by Sleep Wellness Brand nemcaro

The fusion of Kuroa's unique sound environment design philosophy, 'Medicinal Music®,' and SoVeC's 'XR Sound Experience.'

Kuroa Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Masaaki Tobeta), a company engaged in well-being technology, will officially open 'nemcaro LAB (nemcaro Lab),' an experiential salon for the sleep wellness brand 'nemcaro (nemcaro),' in Ebisu, Tokyo, on June 15, 2026. The salon adopts the 'XR Sound Experience' provided by SoVeC Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Mamoru Uekawa; hereinafter 'SoVeC'), a company under the Sony Group, to deliver a profound rest experience through sound, fragrance, and treatments.

nemcaro LAB (nemcaro Lab) / Photo by masatoshi yamashiro

A New Approach to Rest: Harmonizing the Five Senses

In modern urban life, our five senses are constantly exposed to numerous stimuli, such as endless notifications from smartphones and city noise. As a result, many people feel that their mind and body are not truly resting, even when they get sufficient sleep.

nemcaro LAB is an experiential wellness salon that proposes a new approach: enhancing the quality of rest by harmonizing the five senses.

The 'nemcaro Speaker,' a wellness device developed from Kuroa’s original sound environment design philosophy, 'Medicinal Music®,' creates a sleep-conducive environment using 360-degree spatial audio and 100% natural aromas.

In this space, the immersive sound environment created by the nemcaro Speaker is maximized by integrating SoVeC’s 'XR Sound Experience' under the Sony Group, plant-based aromas, sleepwear, and treatment services. By engaging the five senses—especially sound, scent, and touch—the salon delivers a deep rest experience.

The Beginning of a New Rest Experience by Kuroa and SoVeC

At the core of nemcaro LAB is SoVeC Co., Ltd., a Sony Group company, and its spatial audio solution that enables the 'XR Sound Experience.'

By combining Kuroa’s expertise in sound environment design with the 'XR Sound Experience,' the salon achieves an immersive sound experience that envelops visitors. The three-dimensional soundscape, evoking the presence of nature, combines with scent and treatments to create a unique rest experience exclusive to nemcaro LAB.

nemcaro Speaker

Delivers an immersive sound experience that surrounds the listener / Photo by masatoshi yamashiro

A three-dimensional soundscape that evokes the presence of nature / Photo by masatoshi yamashiro

● What is SoVeC's 'XR Sound Experience'?

<A New Spatial Audio Solution Powered by Interactive Game Sound Engine>

The interactive sound generated in real time by the game sound engine vaud*¹ is delivered through Sony's spatial audio player*², which integrates and controls multiple speakers placed in spaces of any shape, enabling customizable spatial experiences.

● 'XR Sound Experience' Optimized for nemcaro LAB

At nemcaro LAB, spatial audio design has been optimized for the characteristics of a wellness salon, including entrances, corridors, and multiple private rooms, achieving precise sound localization and a sense of envelopment. Additionally, the 3D audio presentation is synchronized with the sound played from the 'nemcaro' wellness device.

Furthermore, using real-time sound generation by the game sound engine vaud, the system creates a continuously evolving soundscape within the space—mimicking natural environments—to deliver a seamless, immersive experience that feels natural even during extended stays.

*¹ Interactive sound engine vaud developed by Terasaka Hason Co., Ltd.

*² Spatial audio technology developed by Sony Corporation's Technology Development Laboratory

▶ Details: https://www.sovec.net/spatial-xr-sound-experience/

Experiences Offered at nemcaro LAB

Experiential Wellness Salon 'nemcaro LAB' / Photo by masatoshi yamashiro

[1] Integrated Sensory Wellness Experience

nemcaro offers its unique relaxation experience combining sound, scent, and treatments. Guests can enjoy therapies such as head massage, chiropractic, reflexology (foot pressure points), and facial acupuncture (optional) within the XR audio environment, allowing time to harmonize mind and body.

[2] Premium 'nap Room'

A private space designed for deep rest without treatments. Ideal for refreshing after travel or during work breaks, offering restorative time to reset the mind and body, even in short durations.

[3] nemcaro Product Showroom

Experience various nemcaro products, including spatial audio devices, in an environment closely resembling real-world usage scenarios.

[4] Corporate Programs

Programs tailored for corporate clients, including corporate well-being initiatives and VIP experience programs.

Delivering a deep rest experience through sound, scent, and treatments / Photo by masatoshi yamashiro

For International Guests

nemcaro LAB is creating an environment accessible to international visitors to Tokyo. Through English guidance and services tailored for overseas guests, the salon delivers rest experiences through sound, scent, and treatments.

For details, please visit the official website (English page).

Collaboration with Experts Supporting Kuroa Inc.

The company operates in collaboration with experts across fields such as medicine, research, music, and business development.

【nemcaro Music Supervision】

・Hiroshi Bandō (Ph.D. in Medicine / Integrative Medicine and Music Therapy Research / Pianist)

・Haruhisa Wago (Ph.D. in Science / Immune Music Medicine / Solfeggio Frequency Researcher)

Responsible for music content supervision of the sleep wellness brand 'nemcaro.' They support nemcaro’s sound environment design with professional expertise in music, frequencies, and well-being.

【Kuroa Fellow】

・Nobuaki Tanaka (Chief Medical Director, Besuri-kai Medical Corporation / Chairman, NPO Brain and Nervous Disease Regional Medical and Welfare Research Organization / Neurologist)

As a fellow in Kuroa’s R&D division, he contributes his expertise in sleep, mental well-being, and digital health to support research on sound and well-being.

【Advisor】

・Yasuo Yamada (Former President and CEO, Tokyo Style Inc. [now TSI Holdings])

After serving as Managing Director, Auditor, and Chairman of nano universe, he became a director of TSI Holdings in 2012 and served as President and CEO of Tokyo Style from March 2014. Currently, he advises Kuroa on brand strategy and business operations.

【Brand Producer】

・Masaaki Tobeta (President and CEO, Kuroa Inc.)

As President and CEO of Kuroa Inc., he leads the lifestyle brand proposing integrated sensory wellness experiences.