【MARK & LONA × KARINA】Ambassador Selection | Style.05

Cube Inc. (Headquarters: Minato-ku, Tokyo) is pleased to announce that its luxury golf brand MARK & LONA has appointed KARINA, the globally renowned leader of the South Korean global group aespa, as its new brand ambassador. This marks the first time in the brand's history that a female brand ambassador has been appointed.

The 2026 Spring/Summer Ambassador Selection STYLE #5 showcases the latest 'T-line' collection, where exceptional functionality resonates with edgy sensibility. Incorporating the latest fashion trends co-developed between Japan and Korea, the collection proposes a mode-solid aesthetic.

For this campaign, KARINA wears a layered style featuring the highly functional 'Round Neck Shirt' and 'Mock Neck One-Piece Dress,' which appear frequently in the opening and closing scenes of the new commercial 'PLAY ILLUSION.'

The Round Neck Shirt uses a premium nylon stretch material that combines water absorption, quick-drying, contact cooling, and UV-cut functions. Its sharp silhouette beautifully accentuates the body's lines, and the Ambassador Selection-exclusive fire pattern logo printed on the sleeves adds an edgy, street-mode accent to the layered style. The layered Mock Neck One-Piece Dress features an elegant A-line silhouette where a blue and black gradient spreads like waves, continuing into a pleated skirt. In addition to the iron skull icon and 'TRIBAL HEART' logo on the front, a tonal fire pattern placed towards the hem creates a mode-dark presence. The material has a hybrid structure with UV-cut, high-stretch material on the front and contact-cooling, antibacterial, deodorant mesh on the back. By optimizing functions for each part, it maintains a comfortable fit even in the harsh playing conditions of midsummer. Practical details include three pockets for convenience and secure inner shorts, allowing players to focus on their game while enjoying the beautiful sway of the garment.

This Ambassador Selection fuses mode-dark fashionability.

Please experience these essential pieces for the summer that elevate your styling.

*Please check the special site and official online store for details.

Details: https://brand.markandlona.com/playillusion_look5/

Online Store: https://www.markandlona.com/blogs/news/karina-26ss-05

CM Special Site: https://brand.markandlona.com/playillusion/

<MARK & LONA × KARINA SPECIAL CAMPAIGN>

A special campaign will be held to commemorate the release of products worn by KARINA.

GIFT 01

'KARINA Trading Card Style Sticker'

The globally watched ambassador appointment. The visual that symbolizes this collection, which has generated buzz from its impact, is now a trading card-style sticker.

Eligibility: Customers who purchase eligible products

GIFT 02

'Original Flake Sticker'

A limited-edition design replicating the graphics of items worn by KARINA, available only now. Stick it on your phone case or notebook and enjoy your own customization.

Eligibility: Customers who purchase eligible products

GIFT 03

'Insulated Tumbler'

A special tumbler adorned with iconic graphics has been created. In addition to its sophisticated design, this premium item is practical with heat and cold retention functions.

Eligibility: Customers who purchase eligible products totaling 110,000 yen or more (tax included)

・Special Exhibition of KARINA's Autographed Latest Visual & Items Used in Photoshoot

The latest visual with KARINA's autograph and the precious 'Crystal Ball' and 'Putter' actually used in the photoshoot will be specially exhibited at MARK & LONA Aoyama store.

This is a valuable opportunity to experience the world of the work up close. Please come to the store and enjoy its brilliance.

<Stores Carrying the Products>

*Product release dates may vary by store. Please check with store staff or the official online store for detailed information.

MARK & LONA Aoyama Store

1F Lexington Aoyama Bldg., 5-11-9 Minami-Aoyama, Minato-ku, Tokyo 107-0062

TEL: 03-6805-1551

MARK & LONA Omotesando Hills

B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001

TEL: 03-5771-0967

MARKET STORE BY MARK & LONA Omotesando Hills

B3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001

TEL: 03-5843-0965

MARK & LONA GINZA SIX

5F GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0064

TEL: 03-6263-8840

MARK & LONA Matsuzakaya Nagoya Store

4F North Building, Matsuzakaya Nagoya, 3-16-1 Sakae, Naka-ku, Nagoya, Aichi 460-8430

TEL: 050-5785-4585

MARK & LONA Hankyu Umeda Main Store

8F Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka 530-8350

TEL: 06-6313-0929

MARK & LONA Daimaru Shinsaibashi Store

Zone 31, 6F Main Building, 1-7-1 Shinsaibashi-suji, Chuo-ku, Osaka 542-8501

TEL: 06-6484-7142

MARK & LONA Iwataya Main Store

6F Iwataya Main Building, 2-5-35 Tenjin, Chuo-ku, Fukuoka, Fukuoka 810-8680

TEL: 092-406-5380

MARK & LONA Daimaru Sapporo Store

5F Daimaru Sapporo Store, 4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo, Hokkaido 060-0005

TEL: 011-206-4950

MARK & LONA Yokohama Takashimaya POP UP STORE

Zone 3201, 5F Yokohama Takashimaya, 1-6-31 Minami-Saiwai, Nishi-ku, Yokohama, Kanagawa 220-8601

TEL: 045-620-0785

MARK & LONA Osaka Takashimaya POP UP STORE

5F Osaka Takashimaya, Golf Wear & Goods, 5-1-5 Namba, Chuo-ku, Osaka 542-8510

TEL: 06-6631-2347

MARK & LONA Daimaru Tokyo Store POP UP STORE

Golf Wear & Goods Sales Floor, 11F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701

TEL: 050-1782-9383

MARK & LONA Gotemba Premium Outlets

Zone 4260, Hillside, 1312 Fukasawa, Gotemba, Shizuoka 412-0023

TEL: 0550-78-6017

＜KARINA＞

South Korean global group aes