MARK & LONA Launches Two New Eyewear Models Blending Tradition and Innovation

Cube Co., Ltd., which operates the luxury golf brand 'MARK & LONA,' has launched a new eyewear collection at its direct retail stores across Japan.

This collection was developed in partnership with 'Sasaki Celluloid Industry,' a historic manufacturer based in Sabae, Fukui Prefecture, the world-renowned heart of eyewear production. By combining artisanal craftsmanship with the MARK & LONA design team, the eyewear fuses high-performance functionality with sophisticated aesthetics.

The lineup features two distinct models:

1. The Orbit (Square Design) Its linear form creates a sharp, cutting-edge appearance.

2. The Vector (Round Design) Offers a balanced volume for a genderless aesthetic appeal.

Each frame features an 'Element Skull' logo on the temple, enhanced by advanced 3D printing techniques. Users can choose between 'photochromic lenses,' which adjust to light intensity, and 'polarized lenses,' which minimize glare. To ensure comfort, the glasses feature allergy-friendly titanium nose pads. Each purchase includes a custom-designed foldable hard case and a microfiber pouch.