2026 AUTUMN / WINTER COLLECTION 'LEGACY OF THE ICON “Odyssey” — The Story of Evolution.' Announced

MARK & LONA, a golf apparel brand operated by Cube Inc. (Headquarters: Minato-ku, Tokyo), has announced the seasonal theme for its GENERAL COLLECTION 2026AW: 'LEGACY OF THE ICON “Odyssey” — The Story of Evolution.'

Under the overarching annual theme 'LEGACY OF THE ICON,' we narrate the brand’s history as a grand odyssey.

Since its creation in 2006 alongside the brand’s origins, the icon has transcended being a static symbol. It has continuously evolved—reconstructed and redefined through modern perspectives and techniques—becoming a dynamic presence that reflects innovation.

Despite its changing forms, the icon has never lost its essence. Its journey, marked by continuous challenges and innovations, is not merely a collection of moments in time, but an ongoing narrative of evolution.

For the 2026AW collection, we depict the moment where past and future converge, expanding this evolving worldview across apparel and accessories.

This evolution continues without pause, moving toward the next chapter.

For more details: https://brand.markandlona.com/26w_theme/

LOOK BOOK: https://brand.markandlona.com/lookbook/26aw_general/

Online Store: https://www.markandlona.com/collections/26aw-general

※Sales begin July 15, 2026 (Wed) at 11:00 AM.

〈Retail Locations〉

MARK & LONA Aoyama Store

5-11-9 Minami-Aoyama, Minato-ku, Tokyo 107-0062

TEL: 03-6805-1551

MARK & LONA Omotesando Hills

4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001, B3F Omotesando Hills

TEL: 03-5771-0967

MARKET STORE BY MARK & LONA Omotesando Hills

4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001, B3F Omotesando Hills

TEL: 03-5843-0965

MARK & LONA GINZA SIX

6-10-1 Ginza, Chuo-ku, Tokyo 104-0064, 5F GINZA SIX

TEL: 03-6263-8840

MARK & LONA Matsuzakaya Nagoya Store

3-16-1 Sakae, Naka-ku, Nagoya, Aichi 460-8430, North Building 4F, Matsuzakaya Nagoya

TEL: 050-5785-4585

MARK & LONA Hankyu Umeda Main Store

8-7 Kado-machi, Kita-ku, Osaka 530-8350, 8F Hankyu Umeda Main Store

TEL: 06-6313-0929

MARK & LONA Daimaru Shinsaibashi Store

1-7-1 Shinsaibashi-suji, Chuo-ku, Osaka 542-8501, Main Building 6F, Zone 31

TEL: 06-6484-7142

MARK & LONA Iwataya Main Store

2-5-35 Tenjin, Chuo-ku, Fukuoka 810-8680, 6F Iwataya Main Building

TEL: 092-406-5380

MARK & LONA Daimaru Sapporo Store

4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo 060-0005, 5F Daimaru Sapporo Store

TEL: 011-206-4950

MARK & LONA Yokohama Takashimaya POP UP STORE

1-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa 220-8601, 5F, Zone 3201, Yokohama Takashimaya

TEL: 045-620-0785

MARK & LONA Daimaru Tokyo Store POP UP STORE

1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701, 11F Golf Apparel & Equipment Section, Daimaru Tokyo Store

TEL: 050-1782-9383

MARK & LONA Osaka Takashimaya POP UP STORE

5-1-5 Namba, Chuo-ku, Osaka 542-8510

TEL: 06-6631-2347

〈Online Store〉

https://www.markandlona.com/

〈About MARK & LONA〉

Since its launch in 2008, MARK & LONA has championed the concept of 'Luxury Golf,' introducing innovation to a traditionally conservative golf apparel industry and establishing a completely new category. The brand has consistently delivered bold and unique collections globally, combining cutting-edge design with premium materials and high functionality. Beyond collaborations with renowned characters and artists, MARK & LONA has gained attention through cross-industry initiatives with cosmetics and confectionery brands, carving a distinctive position beyond golf apparel. Now over 18 years since its inception, MARK & LONA remains a one-of-a-kind brand, earning strong support and recognition from golfers and fashion enthusiasts worldwide.