[POP UP Event] Curly hair brand "Curly Me" holds its first POP UP in 2 years in Omotesando

Curly Me, a curly hair brand that helps you love your natural curls, will hold a POP UP event for the pre-release of its new products at the natural craft soap specialty store "THE COLD PROCESS Omotesando Flagship Store" starting Saturday, May 2, 2026.

At this event, new products completed after about 3 years of development will be sold in advance of their official release. Furthermore, brand owner Curly Girl Rin will be at the store to propose styling tailored to your hair type and concerns.

This is an opportunity to directly experience the new option of "embracing your natural curls," while staying close to the feelings of "I don't know how to handle it" and "I can't seem to like my curly hair."

Event Overview

Event Period POP UP Event: Saturday, May 2 to Monday, May 11, 2026, 11:00 AM - 7:00 PM *Brand owner Curly Girl Rin's scheduled store presence: May 2 to May 6 (Scheduled for 11:00 AM - 1:00 PM, 4:00 PM - 7:00 PM, subject to change without notice)

Location THE COLD PROCESS Omotesando Flagship Store 1st Floor, Kita-Aoyama Building, 3-9-10 Kita-Aoyama, Minato-ku, Tokyo 107-0061

Activities ・Pre-sale of new products ・Sale of existing products (some products will not be available) ・Counseling by brand owner Curly Girl Rin (limited time only) *This is not a session where Curly Girl Rin will style your hair directly.

New Product Overview A new item that focuses on moisture design, achieving both lightness and manageability. A product that can be used for both styling and daily hair care. You can be the first to experience and purchase the brand's masterpiece items at this event.

Background of the Collaboration

In this POP