CyberZ Produces Collaboration with China's Intangible Cultural Heritage 'Su embroidery' for BANDAI CARD GAMES' Chinese Version 'ONE PIECE Card Game' 3rd Anniversary Promotion

CyberZ Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Takahiro Yamauchi) planned and executed a collaboration project with 'Su embroidery,' a national intangible cultural heritage of China, to commemorate the 3rd anniversary of the Chinese simplified character version of 'ONE PIECE Card Game,' a product of 'BANDAI CARD GAMES' developed by Bandai Co., Ltd. and currently highly popular in the Chinese market.

In this promotion, Mr. Fu, an inheritor of intangible cultural heritage, was commissioned to create a commemorative design using traditional Su embroidery techniques. This design was adopted for the packaging of the 'ONE PIECE Card Game' (simplified Chinese version) 3rd-anniversary commemorative products, and a documentary video recording its production process was also released, successfully maximizing the enthusiasm of local fans.

Through this and similar initiatives, our company will strongly support the global expansion of Japanese entertainment IPs in the Greater China market.

Initiative Details: Making Japanese IP a 'Familiar Presence in the Local Market'

For Japanese content to continue succeeding in the growing Greater China IP market, culturization based on deep respect for local culture, going beyond mere localization, is indispensable. On the occasion of the 3rd anniversary of 'ONE PIECE Card Game' in China, by combining it with 'Su embroidery,' which symbolizes Chinese tradition and aesthetic sense, we harmonized a Japanese IP with the local context, creating a state where it is more deeply and naturally accepted by the market (improving acceptance).

1. Intangible Cultural Heritage 'Su embroidery' × 'ONE PIECE Card Game'

The spirit of Su embroidery, 'pouring soul into every stitch,' was fused with the world view of the work. A commemorative design was developed with the brushwork of inheritor Mr. Fu.

2. Expansion to 3rd Anniversary Product 'ANNIVERSARY SET'

The design created by inheritor Mr. Fu was used for the BOX of the 3rd-anniversary commemorative set, significantly enhancing its value as a collector's item.