[CyberomiX Co., Ltd.] Kyoto Nishijin-based Company Launches PR from Bus Stops – Audio Promotion Begins Inside Kyoto City Buses as "Running Ads"

Photo taken on March 31, 2026 / Senbon Imadegawa Intersection

CyberomiX Co., Ltd. (hereinafter referred to as "the Company"), headquartered and with a lab in Nishijin, Kyoto, will begin audio advertising for passengers at the Kyoto City Bus stops closest to its facilities, "Senbon Imadegawa" and "Kamishichiken," starting from Wednesday, April 1, 2026.

In-bus advertisements to be broadcast

In this initiative, original announcements will be broadcast at the two locations, "Senbon Imadegawa" (Headquarters) and "Kamishichiken" (Main Lab), conveying their respective roles and aspirations through "voice."

The content is designed to allow passengers to naturally feel CyberomiX's initiatives as the bus approaches the stops.

□ Senbon Imadegawa (in front of Headquarters)

"This is in front of CyberomiX Headquarters, a workplace where you learn while you work, and work while you learn, analyzing DNA."

□ Kamishichiken (in front of Main Lab)

"This is CyberomiX Main Lab, developing pharmaceuticals for the world here in Kyoto Nishijin."

These announcements will be broadcast for one year starting April 1, 2026, on all Kyoto City Buses stopping at the above-mentioned bus stops.

Streetscape of Kamishichiken, right next to the main lab

Background of implementation and thoughts on "regional contribution"

While our company is responsible for cutting-edge DNA analysis technology and developing pharmaceuticals for the world, our origin lies here in Kyoto Nishijin.

This time, we selected Kyoto City Bus, a public transportation system closely integrated with the daily lives of citizens, as our advertising medium.

Through this, we aim not only to promote our business but also to allow local residents to learn about our company during their daily commutes, thereby contributing to invigorating the region.

Actual experimental scene inside the company

Development of "Ear-based Marketing"

In today's world overflowing with visual information, "ear-based marketing" through in-bus announcements is considered a highly effective marketing strategy that can deliver messages to passengers in a natural way.

For one year starting in April, by repeatedly hearing our company's name and initiatives inside the daily operating city buses, we aim to become a company that is familiar to local residents as "CyberomiX when you think of Nishijin and Kamishichiken," and the first company that comes to mind.

Please listen when you ride the bus.

Entrance to the main lab in Kamishichiken

CyberomiX Co., Ltd.

CyberomiX Co., Ltd. Location: Mesa Verde Kyoto Nishijin 1F, 100 Jōzenji-chō, Kamigyō-ku, Kyoto City, Kyoto Prefecture Representative Director: Ryo Watanabe Business Activities: Pharmaceutical development, research contract services Established: 2023 URL: https://cyberomix.com Press Inquiries: [email protected] Contact: Yasuda