D-UP Launches 'Perfect Lift Curler' Produced by Beauty Expert Megumi Kanzaki

D-UP Corporation (Headquarters: Minato-ku, Tokyo; CEO: Hiroaki Shiono) will release the 'Perfect Lift Curler,' produced by beauty expert Megumi Kanzaki. Pre-sales will begin on May 25 (Mon) at the official online shop, followed by a nationwide launch at select variety stores on June 19 (Fri).

With a focus on beautiful lashes, D-UP has long produced false eyelashes and mascaras. Leveraging years of expertise, D-UP collaborated with Megumi Kanzaki to create the 'Perfect Lift Curler,' designed to make lashes look longer.

The key to lash length lies at the base, often hidden by the eyelid. By lifting from the root, the natural length of lashes is maximized. This is achieved through a unique design utilizing 'high-rebound rubber.' Unlike soft rubber that allows lashes to sink, this rubber pushes them up with resilient force. Additionally, the wide 'double handle' delivers even force across the rubber, ensuring a secure lift with minimal pressure.

Designed by Megumi Kanzaki: Balancing 'Gentleness' and 'Length' Kanzaki sought an eyelash curler that combines a gentle experience with ideal curls. After trial and error, the product combines the high-rebound rubber, a mountain-shaped plate, and a tension-controllable double handle to catch even tiny lashes. The elegant brown rubber also enhances its aesthetic appeal as a beauty tool.

Key Features - High-Rebound Rubber: Uses elasticity to lift lashes upward from the base. - Double Handle: Ensures even force application for secure curling with light effort. - Mountain-Shaped Plate: Lifts eyelids to reveal hidden lash roots, catching lashes from inner to outer corner.

Retailers: Loft, PLAZA, Hands, Shop-in, Rosemarry, @cosme store, Makeup Solution, MS・Style, Urban Comfort, Ainz & Tulpe, and more.