CANDY TUNE Appointed as CM Ambassador for Cough and Expectorant Medication 'LULU DIRECT S Tablets'! Web CM 'Efficiency Tongue Twister' to Launch August 31, 2026

Daiichi Sankyo Healthcare Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroshi Uchida; hereinafter 'the Company') will launch 'LULU DIRECT S Tablets' (OTC medicine: Designated Category 2 Pharmaceutical) on August 31, 2026. This new cough and expectorant medication, developed under the long-selling comprehensive cold remedy brand 'LULU,' delivers superior efficacy specifically for painful coughs and phlegm.

On the same day, the company will release a Web CM titled 'Efficiency Tongue Twister,' featuring the 7-member idol group CANDY TUNE. Kicking off with the line, 'Since it’s a CM, I’ll say exactly what I want to say!', each member delivers the names of active ingredients and related efficacy terms in rapid-fire speech and pop-style call-and-response, creating a dynamic and rhythmic performance. The unique delivery style of each member is a highlight.

Main Web CM 'Efficiency Tongue Twister' URL: https://youtu.be/-DV5a2QImJ0

Special Website for LULU DIRECT S Tablets: https://www.daiichisankyo-hc.co.jp/site_lulu/lulu-direct/

(Scheduled for public release at 10:00 AM on August 31, 2026)

About the Web CM

To effectively communicate the product's key feature—'direct efficacy against unbearable coughs and phlegm' (※1)—the Web CM adopts the theme 'Say it directly.' The packaging color of 'LULU DIRECT S Tablets,' purple, matches the member color of CANDY TUNE’s Shizuka Miyano, making her the central figure in conveying the product’s benefits. Additionally, individual short videos spotlighting each member have been produced, showcasing their unique personalities and delivering the product’s features from diverse angles. By combining CANDY TUNE’s bright and pop charm with a fast-paced, tongue-twisting performance, the CM aims to make complex pharmaceutical information enjoyable and memorable.

※1: Two antitussive ingredients act directly on the cough center; expectorant ingredient acts directly on phlegm.

Web CM Overview

Title: 'Efficiency Tongue Twister' Edition

Cast: CANDY TUNE – Shizuka Miyano, Natsu Minami, Mizuki Kirihara, Nako Ogawa, Kotomi Tachibana, Hiaju Murakawa, Rino Fukuyama

Release Date: Monday, August 31, 2026

Platform: Daiichi Sankyo Healthcare Official YouTube Channel

Main CM: https://youtu.be/-DV5a2QImJ0

'Efficiency Tongue Twister' – Kiri-chan ver.: https://youtube.com/shorts/vOOk2T52NR0?feature=share

'Efficiency Tongue Twister' – Shii-chan ver.: https://youtube.com/shorts/y8JpY7oSDSo?feature=share

'Efficiency Tongue Twister' – Nattan ver.: https://youtube.com/shorts/5ufGfJCGlYY?feature=share

'Efficiency Tongue Twister' – Rino-maru ver.: https://youtube.com/shorts/pObEnkH2GJI?feature=share

'Efficiency Tongue Twister' – Bibi-chan ver.: https://youtube.com/shorts/GImJZtHscLs?feature=share

'Efficiency Tongue Twister' – Kocchan ver.: https://youtube.com/shorts/LsI7iTQMJmU?feature=share

'Efficiency Tongue Twister' – Nachiko ver.: https://youtube.com/shorts/uyzXE6K_OeM?feature=share

Behind-the-scenes Video: https://youtu.be/SEkcL2-Ng64

Interview Video: https://youtu.be/9afvjLnfVTw

＜Web CM Shooting Episode＞

On the shoot day, CANDY TUNE members arrived at the studio in colorful outfits, creating a bright and vibrant atmosphere. A highlight of the shoot was each member tackling rapid-fire lines. As the ingredient names and product features were unfamiliar, members were seen rehearsing repeatedly before filming.

During a meeting with the director, Minami remarked, '(The part about dihydrocodeine phosphate) 'Doroko' is kind of cute,' showcasing her unique sensibility. During filming, she smiled and said, 'I knew L-carbocysteine, so I just focused on the intonation. But I wasn’t sure what the correct pronunciation was (laughing),' demonstrating a positive attitude toward challenging terms.

In between takes, Kirihara shared with a smile, 'I’m not usually nervous, but there are so many people here, I get shy!'

Murakawa commented, 'I guess I can go full gyaru today, so I’ll do my best in a gyaru style!'

When Tachibana struck a sniper pose while saying 'LULU DIRECT,' Murakawa innocently exclaimed, 'I wanna play airsoft!'

Other moments, such as Fukuyama massaging Ogawa’s arm while saying 'Konē Konē,' highlighted the members’ warm and playful interactions throughout the shoot.

In the scene where all members chant in unison, 'Direct action on cough and phlegm! LULU DIRECT!', they synchronized their timing, delivering a perfectly coordinated cheer. This shot captures the pop energy and unity characteristic of CANDY TUNE.

Main Web CM 'Efficiency Tongue Twister' – CM Story

The CM opens with a close-up of Miyano holding the LULU DIRECT S Tablets package. As she says, 'This is LULU DIRECT, effective for coughs and phlegm. Since it’s a CM, I’ll say what I want directly,' the camera pulls back to reveal all CANDY TUNE members. Together, they rapidly recite the names of active ingredients in LULU DIRECT S Tablets—'dihydrocodeine phosphate,' 'noscapine,' 'dl-methylephedrine hydrochloride,' 'L-carbocysteine,' 'chlorpheniramine maleate'—and their functions. They deliver these long, complex terms with cute idol expressions and direct eye contact. Finally, all members energetically dash forward in sync with the message 'Direct action on cough and phlegm!' and strike coordinated poses. The CM concludes with the members surrounding a large product package, striking diverse poses and flashing bright smiles.

Storyboard of Main Web CM 'Efficiency Tongue Twister'

CANDY TUNE Special Interview

Q. What did you think when you first heard about the 'tongue twister project'?

Hiaju Murakawa: 'I wondered what it would be like for all of us to overlap our voices, but once we tried it, it was super fun. I think this could be a completely new kind of CM, and I’m really excited to see the final result.'