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JAL Original Food Brand Makes Debut at Daimaru Tokyo Store! Daimaru Tokyo Store's Latest Sweets

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 9, 2026 7:08 PM ・ Updated Jun 14, 2026 12:02 AM ・ 5 min read ・ Source: PR TIMES

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⚡ Key Points

JAL's original food brand, "JAL SELECTION," makes its debut at Daimaru Tokyo Store, directly connected to Tokyo Station.
In addition to popular in-flight and lounge items, the store will also feature limited sweets from the Japanese confectionery brand "Nanarika" and the dorayaki specialty shop "Monnaka Dorayaki Dorayama," catering to new gift and souvenir demands around Tokyo Station.

JAL's original food brand, "JAL SELECTION," makes its debut at Daimaru Tokyo Store, directly connected to Tokyo Station. In addition to popular in-flight and lounge items, the store will also feature limited sweets from the Japanese confectionery brand "Nanarika" and the dorayaki specialty shop "Monnaka Dorayaki Dorayama," catering to new gift and souvenir demands around Tokyo Station.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000002460.000005342.html Distributor: PR TIMES
Published: Jun 9, 2026

Introducing the latest sweets at Daimaru Tokyo Store, directly connected to Tokyo Station. 〈JAL SELECTION〉 was born from the desire to "let people feel the specialness of air travel in their daily lives," delivering "deliciousness" with carefully selected ingredients and methods, infused with the hospitality cultivated in-flight and at lounges. Furthermore, 〈Nanarika〉 was founded in Shinjuku Waseda in 2017. With tradition and innovation at its core, it offers delicious Japanese sweets handmade every morning. 〈Monnaka Dorayaki Dorayama〉 is a new signature confectionery from Monzen-nakacho, dedicated to the "Tomioka Hachimangu Shrine Offering," located in a back alley on the approach to the sacred ground of Japanese sweets in Monzen-nakacho. We introduce three brands of the latest sweets at Daimaru Tokyo Store.

First Appearance at Daimaru Tokyo Store

〈JAL SELECTION〉【① Jagastick Beef Consommé Flavor】6 bags ¥1,080 【② Happy Turn Onion Consommé Soup Flavor】16 bags ¥1,080 【Storage Method / Room Temperature】/ 1st Floor MVP Sweets (In front of the central entrance) 1st Floor MAP 1

Snack confections "Jagastick" and "Happy Turn," inspired by the consommé soup loved for many years in in-flight service. Additionally, we offer a wide selection of popular products from the "JAL SELECTION" brand, including "JAL Special Original Beef Curry" served in JAL international lounges at Haneda Airport, Narita Airport, and Chubu Airport, and the popular "Udon de Sky" from in-flight and airport shops.

①

②

Summer Sweets to Savor the Season!

〈Nanarika〉【Mizu Warabi (Water Warabi Mochi)】1 piece ¥388 【Storage Method / Room Temperature】/ 1st Floor Weekly Select Sweets MAP 2

Water warabi mochi made with famous Mt. Fuji spring water. Please enjoy this refreshing product with kuromitsu (black sugar syrup) and kinako (roasted soybean flour).

Monzen-Nakacho's New Signature Dorayaki Appears!

〈Monnaka Dorayaki Dorayama〉【Kuro Dora】1 piece ¥299 【Storage Method / Room Temperature】/ 1st Floor Weekly Select Sweets 2 MAP 3

Wrapped in a fluffy baked skin with the finest Tokachi-produced red bean paste from Hokkaido. A exquisite harmony of moist, hand-baked skin and rich, flavorful ogura (sweet red bean) paste. This is an authentic dorayaki, carefully baked one by one by artisans.

*All prices include tax.

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: JAL SELECTION

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 9, 2026 7:08 PM — Distributor PR TIMES
Collected　Jun 9, 2026 10:21 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 9, 2026 7:08 PM

FAQ

What kind of brand is JAL SELECTION?

JAL SELECTION is a gourmet brand launched by JAL with the desire to "let people feel the specialness of air travel in their daily lives." It offers products with carefully selected ingredients and methods, infused with the hospitality cultivated in-flight and at lounges.

What are the main products sold at Daimaru Tokyo Store?

From JAL SELECTION, snack items such as Jagastick (Beef Consommé Flavor) and Happy Turn (Onion Consommé Soup Flavor), JAL Special Original Beef Curry, and Udon de Sky will be sold. Additionally, Japanese sweets from Nanarika (Mizu Warabi) and dorayaki from Monnaka Dorayaki Dorayama (Kuro Dora) will also be available.

Where can these products be purchased?

The products can be purchased on the 1st floor of Daimaru Tokyo Store, at MVP Sweets (in front of the central entrance) and Weekly Select Sweets.

What are the characteristics of JAL SELECTION products?

JAL SELECTION products are characterized by their "deliciousness," reflecting JAL's unique hospitality, with carefully selected ingredients and methods. They are designed so that the quality served in-flight and at lounges can be enjoyed in daily life.

Will JAL SELECTION be expanded in the future?

While this is the first appearance, given the wide variety of popular products from the JAL SELECTION brand, further expansion to various locations and development of new products are expected.

Cite this article — HOW TO CITE

Washin AI News Desk“JAL Original Food Brand Makes Debut at Daimaru Tokyo Store! Daimaru Tokyo Store's Latest Sweets”AI News by Washin Village（和心村）, Jun 9, 2026. https://aeo.idaeo.ai/ai/daimaru-matsuzakaya-com/en/news/2026-06-09-jal%E3%82%AA%E3%83%AA%E3%82%B8%E3%83%8A%E3%83%AB%E9%A3%9F%E5%93%81%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%8C%E5%A4%A7%E4%B8%B8%E6%9D%B1%E4%BA%AC%E5%BA%97%E5%88%9D%E7%99%BB%E5%A0%B4-%E5%A4%A7%E4%B8%B8%E6%9D%B1%E4%BA%AC%E5%BA%97-%E6%9C%80%E6%97%AC%E3%82%B9%E3%82%A4%E3%83%BC%E3%83%84

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