What percentage of golfers lose or break tees per round according to Daiya Corporation's survey?

Approximately 80% of golfers lose or break tees per round based on Daiya Corporation's survey.

Which brand collaborated with pro golfer Shugo Imahira to develop the 'Dia Strong Tee'?

Daiya Corporation collaborated with pro golfer Shugo Imahira to develop the 'Dia Strong Tee'.

What is the name of the durable golf tee introduced by Daiya Corporation in 2024?

The durable golf tee introduced by Daiya Corporation is called the 'Dia Strong Tee'.

How does the 'Dia Strong Tee' aim to change the perception of golf tees?

The 'Dia Strong Tee' aims to redefine golf tees as durable, high-performance gear instead of disposable items.

Who is the professional golfer involved in co-developing the Dia Strong Tee with Daiya Corporation?

Professional golfer Shugo Imahira co-developed the Dia Strong Tee with Daiya Corporation.

80% of golfers lose or break tees in a single round: Redefining the norm of 'disposable' gear

Published May 22, 2026 7:10 PM ・ Updated Jun 14, 2026 2:23 PM ・ 4 min read ・ Source: PR TIMES

Daiya Corporation conducted a survey among amateur golfers regarding golf tee usage. With approximately 80% reporting tee breakage or loss per round, the company has introduced the 'Dia Strong Tee,' co-developed with pro golfer Shugo Imahira, aiming to shift the perception of tees from disposable items to high-performance, durable equipment.

80% of golfers lose or break tees in a single round: Redefining the norm of 'disposable' gear

Daiya Corporation, which operates the golf gear brand 'Daiya Golf,' conducted a survey of amateur golfers ahead of Golf Course Day on May 24. The results revealed that approximately 80% of golfers break or lose golf tees during a single round, with about 60% accepting this as an unavoidable reality. Focusing on this commonly overlooked consumption, Daiya aims to offer a new choice focused on durability.

It has been about 120 years since the first golf course opened in Japan on May 24, 1903. Today, there are approximately 2,300 golf courses in Japan, where many amateur golfers enjoy regular rounds. Taking this anniversary as an opportunity, Daiya Golf conducted a survey to understand the reality of golfers' experiences regarding common gear consumption.

Survey Overview Conducted in April 2026, targeting 117 participants from Daiya Golf's official Instagram followers.

Key Findings 1. Experienced participants: 56% had more than 5 years of experience. 2. Regular players: Approximately 70% play at least once a month. 3. High breakage rate: 80% use at least one tee per round, with most losing one. 4. Hidden stress: While 58% consider it 'unavoidable,' 33% report it as a source of quiet frustration.

A New Choice: 'Durability' In response to the current situation where tee breakage is a given, Daiya Golf proposes a focus on durability. The 'Dia Strong Tee,' co-developed with professional golfer Shugo Imahira, was designed with tour-level environments in mind. Featuring impact-resistant materials and a slim shape that minimizes resistance at impact, the design seeks to balance durability with stability in shots. Its 75mm length also makes it easier for golfers to maintain consistent tee heights.

Product Specifications Product Name: Dia Strong Tee Long, Model: TE-4001, Material: Polycarbonate, Size: ~75mm long, Package: 6 count, Price: 880 yen (tax included).

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Source: PR TIMES
Category: New Product

80% of golfers lose or break tees in a single round: Redefining the norm of 'disposable' gear

⚡ Key Points

80% of golfers lose or break tees in a single round: Redefining the norm of 'disposable' gear

Survey Overview Conducted in April 2026, targeting 117 participants from Daiya Golf's official Instagram followers.

Product Specifications Product Name: Dia Strong Tee Long, Model: TE-4001, Material: Polycarbonate, Size: ~75mm long, Package: 6 count, Price: 880 yen (tax included).

FACT BOX

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