d'Alba to Host Pop-up Store "Your GLOW, Your COLOR - What Color Will You Protect With Today?" at Shibuya CAST

d’Alba Global Co., Ltd.'s premium vegan beauty brand, d'Alba, will host a pop-up store "Your GLOW, Your COLOR - What Color Will You Protect With Today?" at Shibuya CAST from Thursday, May 21, 2026, to Sunday, May 31, 2026.

This pop-up is an experiential event filled with a summer mood, themed around d'Alba's popular UV item "Tone-Up Sun Cream" series. Inspired by the series' popular pink color, the entire venue will be adorned in soft pink, creating a "d'Alba pink beach" appearing in the city.

The brand message "Your GLOW, Your COLOR - What Color Will You Protect With Today?" embodies the desire for customers to choose the perfect UV primer for themselves, matching their skin tone and desired finish.

d'Alba's Tone-Up Sun Cream series is an item supported by many customers as a makeup base that provides natural tone-up and a glossy finish, in addition to SPF50+ and PA++++ UV protection. At this pop-up, you can experience not only the existing popular colors but also the new blue tone UV primer and panthenol-infused sun cream before their official release.

This summer, protect with d'Alba. Enjoy a special beach experience where you can find the "color" and "glow" that suit your skin.

Pop-up Space Inspired by a Pink Beach, Bringing Summer Early

The venue is designed with a beach concept based on pink and white, inspired by the popular No.1 pink Tone-Up Sun Cream.

We have arranged various photo-worthy setups, including a food truck, parasols, surfboard-shaped product displays, beach chairs, and float-motif photo spots.

It is an immersive pop-up space unique to d'Alba, allowing you to feel the exhilaration of early summer while in Shibuya.

Freely Experience 8 Popular UV Items, Including New Products

At the venue, you can freely try out 8 popular d'Alba UV items.

In addition to the Tone-Up Sun Cream series, which can be chosen according to skin concerns and desired finish (including pink, purple, green, and beige), the new blue UV primer and panthenol-infused sun cream will also be available before their release.

You can find the perfect one for your skin by comparing textures, colors, and finishes.

Get d'Alba Ice Cream & Original Wet Wipes for SNS Posts

Those who post photos of the pop-up venue on SNS will receive d'Alba original ice cream inspired by the UV primer colors and original wet wipes.

The ice cream comes in 5 flavors reminiscent of d'Alba's Tone-Up Sun Cream color variations. It's a special content that allows you to see, try, and taste the world of the pink beach.

*Limited to one per person, while supplies last. *The date on the wet wipes is the manufacturing date, not the expiration date.

Limited Edition Benefits & Lucky Draw for Purchasers

For those who purchase eligible products at the venue, a limited-edition special gift will be prepared.

Customers who purchase UV items will receive a random color 10ml UV primer. Those who purchase items from the Vitamin series will receive a 10ml Vita Capsule Cream.

Additionally, you can participate in a lucky draw once for every 3,000 JPY (tax included) spent. This is a chance to win d'Alba's summer-themed items such as keychains, original beach towels, a limited kit of 5 UV primers, tweed pouches, and metal cross bags.

*Purchase benefits are limited to one per transaction. *Receipts cannot be combined. *Benefits and prizes are limited in quantity per day and may end once stock runs out.

【Pop-up Store "Your GLOW, Your COLOR - What Color Will You Protect With Today?" Overview】

Period: Thursday, May 21, 2026 - Sunday, May 31, 2026 Venue: Shibuya CAST Address: 1-23-21 Shibuya, Shibuya-ku, Tokyo Business Hours: 10:30 - 19:30 *First day: 12:00 - / Last day: - 17:30 Admission: Free Reservation: Not required Closed: Open every day during the event period

【d'Alba Official SNS & Sales Shops】

Instagram: https://www.instagram.com/dalba_japan/ X: https://x.com/dAlba_japan Qoo10: https://www.qoo10.jp/shop/dalba Rakuten Ichiba: