What are the conditions for the trade-in campaign?

The intercom must function properly, include all accessories, and be legally owned by the applicant.

How does the trade-in process work?

After purchasing RESO, register purchase proof and photos on the site. Once verified, ship the old unit for payment.

How is the trade-in value determined?

Values are pre-set by model. If photos match, the amount is paid directly to your account.

Until when does the campaign run?

Until August 15, 2026. Purchase, registration, and shipment must be completed by then.

Where is the campaign’s official website?

Visit https://reuse.daytona.co.jp/campaign/ for details.

Daytona Launches Trade-In Campaign for Upgraded Purchase of New 'RESO' Intercom System

Published Jun 17, 2026 11:30 PM ・ Updated Jun 18, 2026 2:36 PM ・ 6 min read ・ Source: PR TIMES

Daytona Co., Ltd. is launching a trade-in campaign to promote its new 'RESO' intercom series, offering discounts for customers who trade in their old intercoms when purchasing a new RESO model. The campaign runs until August 15, 2026.

Daytona Co., Ltd. (located at 4805 Ichinomi, Morimachi, Shuchi-gun, Shizuoka Prefecture; President and CEO: Tetsuji Oda, hereinafter "Daytona") is launching a trade-in campaign to commemorate the release of its 'RESO' intercom series. From now until Saturday, August 15, 2026, customers who purchase a 'RESO' intercom and trade in their current intercom will enjoy a discounted upgrade to the new 'RESO' system.

Is it time to upgrade your intercom?

Make your next motorcycle tour more enjoyable and comfortable—now is the perfect time to upgrade your intercom to the latest 'RESO' model. This is a great opportunity to trade in your old or unused intercom and get 'RESO' at a special price.

Simple trade-in process

The process is simple. After purchasing the new 'RESO' intercom, access Daytona's dedicated campaign website and register your purchase history (e.g., receipt) and product photos. Once Daytona sends you further instructions, simply ship the old intercom.

Trade-in values are pre-determined by model, so no appraisal negotiation is required. After confirming that the submitted photos match the actual product, the trade-in amount will be deposited directly into your designated bank account.

※ Trade-in valuation amounts are published on the official campaign website below.

'RESO' Campaign Eligible Products

(66271) RESO PILOT PRO — List Price: ¥48,400 (tax included)

(66272) RESO PILOT NEO — List Price: ¥33,000 (tax included)

(66255) RESO PILOT LITE — List Price: ¥18,700 (tax included)

Trade-In Campaign Official Website

https://reuse.daytona.co.jp/campaign/

Trade-In Eligibility Conditions

- All functions must be working properly. - All accessories, including speakers and microphones, must be included. - The intercom must be legally owned by the applicant.

Campaign Period

Until Saturday, August 15, 2026

▶ Official SNS Accounts of Daytona Co., Ltd.

Official Instagram: (daytona.co.jp/)

Official X (formerly Twitter): (DAYTONA_JP)

Official Threads: (@daytona.co.jp)

Official Facebook: (daytona.co.jp)

Official YouTube: (daytona174)

Official YouTube: (Ride a Bike!)

▶ Official Daytona App

https://yappli.plus/daytona_sns_2026

About Daytona Co., Ltd.

Daytona Headquarters and Test Course

Daytona Co., Ltd. is a motorcycle aftermarket parts manufacturer headquartered in Morimachi, Shuchi-gun, Shizuoka Prefecture. Since its founding in 1972 (Showa 47), the company has continuously challenged itself as a creator of motorcycle culture, aiming to become a globally trusted brand by delivering innovative products and services tailored to riders' needs through unique planning and development capabilities.

FACT BOX

Source: PR TIMES
Category: キャンペーン
Products / services: RESO PILOT PRO / RESO PILOT NEO

Daytona Launches Trade-In Campaign for Upgraded Purchase of New 'RESO' Intercom System

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