Encounter of a British Football Brand Founded in 1924 with a New Generation Rock Band: "UMBRO" x "Aooo" Collaboration Items Arrive at FREAK'S STORE!

UMBRO, a football brand founded in Manchester, UK, in 1924. With 100 years of cultivated football culture and craftsmanship, the brand has been loved by clubs and players worldwide, maintaining a solid presence not only on the pitch but also in the streetwear scene.

Now, collaboration items between UMBRO and Aooo, a four-member rock band formed in 2023, will be available at FREAK'S STORE and the official online store "Daytona Park"!

Aooo is a mixed-gender band consisting of Riko Ishino (Vocal), Surii (Guitar), Hikaru Yamamoto (Bass), and Tsumiki (Drums). This group of highly skilled members, each with a career built in different fields, is gaining attention for their genre-free musicality and sharp sensibility. The band name "Aooo" itself is derived from the members' blood types, symbolizing their stance of sublimating individual differences into a unified sound.

This collaboration fuses UMBRO's functional beauty derived from football with Aooo's identity. The lineup includes a wide range of items, from outerwear such as anorak parkas, game shirts, and zip hoodies boldly featuring the band's logo and emblem, to accessories like caps and bags!

Born from the intersection of sports and music cultures, this collaboration respects the roots of both while elevating them into a contemporary street style collection.

Experience the world of "UMBRO" x "Aooo" as they present a new cultural intersection!