Cool Indoor Summer Fun! BAGUS Launches 'Kids Billiards Campaign' from July 21, Offering Up to 2 Hours Free Play for Children Under Junior High

BAGUS, an amusement facility operated by Diamond Dining Co., Ltd. (headquartered in Minato-ku, Tokyo; President & CEO: Atsuhisa Matsumura), a consolidated subsidiary of DD Group Co., Ltd., will launch the 'Kids Billiards Campaign' from Tuesday, July 21, to Sunday, September 13, 2026, at all its locations nationwide.

During the campaign period, children under junior high school age accompanied by a guardian can enjoy billiards for up to 2 hours completely free of charge. Designed as a comfortable indoor leisure activity for hot or rainy days, this campaign offers families a chance to create summer vacation memories together while also providing inspiration for school free research projects.

This summer, play becomes learning!

The campaign is a recurring summer initiative aimed at introducing more children to the fun and depth of billiards. It provides an accessible opportunity for children—especially first-time players—to experience the game in a relaxed, family-friendly environment.

Each BAGUS location is equipped with child-sized 'Kids Cues' designed to suit various heights. These cues make it easy and comfortable for young children and beginners to handle, ensuring a stress-free and enjoyable playing experience.

Kids cues of varying lengths are available to match children's height

Billiards is a sport that involves strategic thinking about ball trajectories, angles of reflection, and force control. While playing, children naturally engage with concepts related to science and mathematics. The game also helps develop 'concentration,' 'spatial awareness,' and 'foresight thinking skills.' This blend of play and learning makes it an ideal activity to inspire summer vacation free research projects and experiential learning.

Another key appeal of billiards is its inclusivity—people of all ages and skill levels can enjoy it together. Families sharing the same table, chatting and playing together, can create unique summer memories.

Whether escaping the heat or rain, or seeking an activity that combines fun and education, we invite families to visit BAGUS this summer.

Moving forward, BAGUS will continue to provide new experiences and opportunities for interaction through billiards, expanding its appeal to the next generation.

Campaign Overview

Period

July 21 (Tue), 2026 – September 13 (Sun), 2026

Offer

Free billiards play for up to 2 hours for children under junior high school age when accompanied by a guardian *One drink order per person required

Reception Hours

From store opening until final reception at 18:00

Terms and Conditions

- Must be accompanied by a guardian.

- Up to three children per one guardian.

- Maximum of one table per group.

- Not applicable with package plans.

- Cannot be combined with other offers.

- Junior high school students must present a student ID.

Participating Locations

BAGUS: Dogenzaka / Shinjuku / Shinjuku West Exit / Ikebukuro / Ikebukuro West Exit / Ueno / Akihabara / Kichijoji / Machida East Exit / Yokohama West Exit / Kawasaki / Funabashi / Tokorozawa / Nagoya Sakae

Bane BAGUS: Sendai

Stools are available at BAGUS Dogenzaka and BAGUS Ikebukuro stores

Before the 'Kids Billiards Campaign,' join the family billiards learning event 'Ekuperi'!

Ahead of the campaign, BAGUS will host the family-oriented billiards experience event 'Experience Billiards!' (nicknamed 'Ekuperi') in Shibuya on July 20, 'Billiards Day.'

Now in its 6th year, 'Ekuperi' has seen growing participation from families and continues to receive high praise from parents and children alike.

Led by professional instructors, the event allows families to learn the basics and joys of billiards together. Even children picking up a cue for the first time can participate with confidence. This shared challenge can lead to new discoveries and lasting summer memories.

After experiencing the fun of billiards at 'Ekuperi,' families are encouraged to revisit BAGUS for the 'Kids Billiards Campaign' starting July 21.

Date & Time: Monday, July 20, 2026 (National Holiday), 10:00–15:00

Venue: BAGUS Dogenzaka

The Prime 3F, 2-29-5 Dogenzaka, Shibuya-ku, Tokyo

Participation Fee: 2,000 yen per group (includes one drink)

*For more details, please visit the dedicated website

Dedicated Website

Press Release