DearOne's 'ModuleApps2.0' Surpasses 150 Million Downloads: Key 'Must-Have' Features for OMO Apps Revealed

DearOne, a subsidiary of NTT Docomo specializing in marketing solutions, announced that its official app development service, 'ModuleApps2.0,' has surpassed 150 million cumulative downloads as of February 2026. Based on this extensive experience, the company has identified the latest trends and three 'must-have' features for OMO (Online Merges with Offline) apps. As companies with physical stores move beyond simple digital membership cards, they are entering a phase of advanced OMO integration. The three essential features identified by DearOne are: 1. Seamless external integration with MarTech tools; 2. 'One-barcode' systems to simplify in-store operations and support proprietary point ecosystems; and 3. Industry-specific, field-oriented features. Furthermore, DearOne is addressing the polarized needs of large enterprises—ranging from 'brand integration' to 'rapid individual brand deployment'—by providing a flexible development foundation. Moving forward, DearOne plans to continue supporting sustainable business growth through its retail media platform 'ARUTANA' and its growth marketing services.