Eliminating the hassle of "app switching." Arclands and DearOne jointly develop the official app "Vivamusashi App" equipped with the common Arclands membership program "ACPO" to realize smooth checkout at registers.

Arclands Co., Ltd. (Headquarters: Sanjo City, Niigata Prefecture, President: Yoshifumi Sato), which operates the home improvement centers "Musashi" and "Viva Home," and DearOne Co., Ltd. (Headquarters: Minato Ward, Tokyo, President: Yasuhisa Kawano), a new business subsidiary in the marketing field of NTT DOCOMO, INC., have jointly developed the official app "Vivamusashi App" equipped with "ACPO," which can be used at Arclands stores. This app utilizes "ModuleApps 2.0" (https://moduleapps.com/), DearOne's leading app development service in Japan.

"Vivamusashi App" is an app that makes everyday shopping more affordable and comfortable. By linking with your Rakuten ID, you can earn and use both "ACPO Points" and Rakuten Points at all Arclands stores by simply presenting one barcode. You can also immediately receive special offers such as member-exclusive sales and event information through the app.

Background of App Integration and DearOne's Support: Pursuing a "Seamless Customer Experience"

With the expansion of "point-collecting activities" due to recent price increases, using multiple points has become an important defense strategy for consumers. However, switching between apps at the register caused stress for customers and fragmented touchpoints for retail companies. In response to the trend of consolidating dispersed customer touchpoints into a single app, particularly in the retail and food service industries, Arclands decided to develop a common app for Viva Home and Musashi to solve these issues structurally and maximize customer satisfaction and LTV (Customer Lifetime Value).

DearOne's "ModuleApps 2.0" was selected as the partner for this app development. Their extensive experience and knowledge in official apps for major retail companies and brand integration, combined with a flexible development system that finds optimal solutions for advanced technical requirements and a thorough commitment to supporting problem-solving, were highly evaluated.

DearOne will continue to provide support for the growth of "Vivamusashi App" and Arclands' products. We will strive to provide further value in the future, hoping that the reproducible integration model built in this project will offer insights for DX promotion and customer experience improvement for retail companies operating multiple brands.

Development Highlights: Incorporating Behavioral Design Focused on Customer Pain Points

This app integrates Arclands' strong requests with DearOne's UI/UX proposals to implement features that solve the real challenges and pain points that consumers face during shopping. Beyond simple feature implementation, behavioral design has been incorporated to prevent "rushing" and "lost opportunities" that occur during purchasing behavior.

Consolidated Top Screen for Arclands Common Points and Membership Card

Linked with the common membership platform available across Arclands. An intuitive UI has been realized that consolidates the membership barcode, point balance, and membership rank on the top screen to avoid confusion during shopping.

Customizable Icon Feature

To foster affection for each brand despite it being an integrated app, a customizable icon feature has been implemented, allowing users to change the icon to their frequently used group store.

Eliminating Checkout Stress by Linking and Simultaneously Awarding Rakuten Points

To meet consumers' point-collecting needs, the app enables earning both "ACPO" and Rakuten Points with a single barcode presentation from the membership card displayed on the top screen. It also allows checking Rakuten Point balances and smooth transitions to the Rakuten Pay app from the top screen. This liberates users from the hassle of frantically switching between multiple apps at the register, providing a comfortable shopping experience where points are steadily accumulated with a single presentation.

Resolving "Psychological and Time Costs" with a Post-Purchase Point Addition Function

To address the lost opportunities for earning points and customer concerns due to forgetting to bring out smartphones or crowded checkouts, a post-purchase point addition function has been included. This allows points to be awarded by scanning the barcode on the receipt with the camera even after payment. This mechanism prioritizes customer satisfaction, meeting customer expectations in all shopping scenarios.

These features are expected to not only improve convenience but also dramatically enhance the shopping experience at each Arclands store, making it more comfortable and pleasant for users.

Main App Features

● Earn and Use Points

- Present the app's membership card at the store register to earn "ACPO," the common point usable at Viva Home and Musashi.

- By linking your Rakuten ID, you can earn both "ACPO" and Rakuten Points with a single barcode presentation. Accumulated points can be used for purchases.

- Registered members can upgrade their membership rank based on their purchase amount in the past year, earning points with a還元率 (rebate rate) of up to 4%.

● View Flyers and Apply for Campaigns

- Check the latest flyers on the app to quickly find bargain items.

- You can directly apply for app-exclusive campaigns, allowing you to shop even more affordably.

- Receive notifications for special offers and campaigns via push notification.

● Search for Stores

- Search for nearby Viva Home/Musashi stores on the map to check their business hours and services offered.

- Add your usual store to "Favorite Stores" for easy access to its information.

* For more details, please visit here (App Introduction Page):

https://moduleapps.com/app/retail/arclands/

【Important Notes】

- Vivamusashi App requires an internet connection such as 4G/LTE/Wi-Fi. Depending on the connection environment, flyer search/browsing may not be possible.

- GPS location information is used for store search. Please enable location services on your device.

- Some features utilize location information and push notifications.

- Operation is not guaranteed on tablet devices and some models.

- If the app does not function properly, please try restarting your device or updating the app to the latest version.

App Download URLs

App Store: https://apps.apple.com/jp/app/id6749888354

Google Play: https://play.google.com/store/apps/details?id=com.arclands.app&hl=ja

About "ModuleApps 2.0"

This service allows for the speedy and flexible development of proprietary apps that enhance customer engagement. By combining necessary functions from a rich library of pre-developed app features (samples/templates) called "modules," original official apps can be developed in a short period. Functions not listed can also be developed flexibly on a made-to-order basis. Furthermore, it is a service that accompanies customers after app release to aim for growth.

https://moduleapps.com/

About Arclands Co., Ltd.

Arclands Co., Ltd. aims to be a leading group in providing lifestyle value with the slogan "Fulfilling Life. Fulfilling Hearts." The company operates home improvement centers "Musashi" and "Viva Home," as well as specialty restaurants such as "Katsuya" (tonkatsu) and "Karamaya" (karaage set meal), engaging in businesses related to "living" and "food." By continuously evolving and adapting with unique expertise, we respond to customers' desires to "enrich their lives even further."

- Representative: Yoshifumi Sato, President and Representative Director

- Headquarters: 445 Kamitsukuro, Sanjo City, Niigata Prefecture

- URL: https://www.arclands.co.jp/

About DearOne Co., Ltd.

DearOne Co., Ltd. is a new business subsidiary in the marketing field of NTT DOCOMO, INC. In addition to "ModuleApps 2.0," which allows for the development of official apps by simply combining necessary functions from a wealth of app features, the company also provides "ARUTANA," a retail media platform that enables cross-platform advertising delivery to a group of retail official apps. Furthermore, DearOne handles various martech tools for CDP, analytics, and customer engagement, including the user behavior analysis tool "Amplitude," the customer experience analysis platform "Contentsquare," and the A/B testing tool "VWO," supporting the growth of digital products such as apps and e-commerce sites.

- Representative: Yasuhisa Kawano, President and Representative Director

- Headquarters: 4th Floor, NTT Toranomon Building, 3-8-8 Toranomon, Minato Ward, Tokyo

- URL: https://www.dearone.io/