Dentsu Soken and Koozyt Launch Consulting Service to Support Employee Well-being Visualization and Behavioral Change

Dentsu Soken Inc. and Koozyt Inc. announced the launch of a new consulting service as of May 26, 2026, designed to visualize employee well-being and support behavioral change. This service combines academically validated well-being research with AI-driven coaching and intervention strategies to enhance employee experience and advance human capital management in corporations.

Background With the growing interest in human capital management, employee well-being has become a critical theme linked directly to corporate value. However, many companies struggle with how to measure well-being or translate survey results into concrete actions and behavioral change. To address these challenges, the two companies combined their research/consulting expertise with advanced technology to provide a comprehensive service covering everything from visualization to behavioral change support.

Service Overview ### 1. Academically Validated Well-being Survey Based on Dentsu Soken’s research on work engagement and Koozyt’s initiatives, new survey metrics were developed under the supervision of Professor Toshiyuki Yasui of Musashino University and Professor Yoshikuni Edagawa of Ritsumeikan University. Using the causal analysis technology "CALC," the 50-question survey uncovers the mechanisms behind organizational function. Additionally, the service includes "Well-being Bouquet" for visualizing results with color and "Insight Dialogue," a survey tool designed to encourage reflection.

### 2. AI Coach for Intervention and Behavioral Change Support Leveraging an "AI Coach" co-developed by Dentsu Soken and Koozyt, the service provides personalized interventions based on each employee's state. The AI Coach acts as a dedicated corporate coach, supporting employees in their well-being and providing continuous intervention to foster individual and organizational behavioral change.

Moving forward, both companies will continue to integrate their consulting knowledge with AI and data analysis capabilities to offer consistent well-being solutions, supporting clients from strategic planning through to execution and long-term sustainability.