What is the 'Japan Evolving NextGen' project?

It is a project aimed at nurturing young talents from high schools and youth teams across Japan, enabling them to grow and excel in Europe, and become the next generation of Japanese football leaders on the global stage.

When will the 'MVV Maastricht Cup' be held?

It will be held for the first time in August 2026 in Maastricht, Netherlands.

What is the meaning behind the 'spear' in the official team logo?

It symbolizes not only preserving tradition but also the young generation taking the initiative to carve out new possibilities for the future.

What kind of organization is Deshima Football?

Deshima Football is a company based in the Netherlands that establishes European hubs for football talent development. Since April 2025, it has acquired shares in MVV Maastricht and is involved in bridging Dutch and Japanese interests, club management, and talent development.

Who is the operating entity of this project?

The project is operated by Deshima Football Consultancy BV, a co-owner of MVV Maastricht.

Announcement of the Launch of Project 'Japan Evolving NextGen'

Published Jun 9, 2026 5:00 PM ・ Updated Jun 14, 2026 9:00 AM ・ 3 min read ・ Source: PR TIMES

Deshima Football Consultancy, co-owner of MVV Maastricht, has announced the team name and logo for the U17 Japan team participating in the upcoming 'MVV Maastricht Cup' international youth tournament in August 2026.

Overview Deshima Football Consultancy, co-owner of the Dutch Eerste Divisie (second division) club MVV Maastricht, has announced the official team name and logo for the U17 Japanese representative team that will compete in the inaugural 'MVV Maastricht Cup,' an international youth tournament to be held in Maastricht, Netherlands, in August 2026.

Team Information - Team Name: Japan Evolving NextGen

Concept This project serves as the 'next step' stage for promising next-generation talents currently in high schools and youth teams across Japan. The team name embodies the wish for young Japanese talents to 'evolve' through growth and leaps in Europe, and to fly out to the world as the 'NextGen' (next generation) who will carry the future of Japanese soccer.

Philosophy of the Logo Design 1. From 'Dejima' to the World: The top part of the logo is based on the inverted shape of 'Dejima,' representing a base for young Japanese to enter the global stage. 2. A 'Spear' to Carve the Future: Rather than a 'shield,' a 'spear' was chosen to signify young people actively forging new possibilities. 3. Taking Flight with 'Wings': A dynamic design where the red 'Dejima,' inspired by the Japanese flag, transforms into wings. 4. Central Motif: The initials of the project are placed in the center of the logo.

Further information regarding the tournament and squad details will be provided through the official website and social media channels.

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Source: PR TIMES
Category: Event
Products / services: MVV Maastricht Cup / Japan Evolving NextGen

Announcement of the Launch of Project 'Japan Evolving NextGen'

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Team Information - Team Name: Japan Evolving NextGen

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