In the Age of AI, We Question 'Human Passion': G's, the School for Engineers and Entrepreneurs, Launches 'ALL AI NEED IS YOU' Campaign

G's, the School for Engineers and Entrepreneurs, Launches 'ALL AI NEED IS YOU' Campaign

Digital Hollywood Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Masanori Fujii), which operates schools, universities, and graduate programs for IT and digital content talent development, announces the launch of the 'ALL AI NEED IS YOU' campaign by G's (Jiizu), the school for engineers and entrepreneurs, starting in September.

In an era of rapid AI advancement, G's aims to spark societal reflection on the value of individual 'passion'—something AI cannot replicate—through a collaboration with the manga '100m.' and integration with the audio platform 'Voicy'.

Campaign Special Website: https://g-s.dev/100m

Background: What AI Cannot Possess—The 'Passion' That Rises from Within

The widespread adoption of generative AI has drastically lowered the barrier to creating something from scratch.

Skills in tool operation and access to global information are now within everyone's reach.

So, in such an AI-driven era, what should we rely on to move forward?

We believe it is not skills or tools, but the 'passion' that wells up from within each individual that matters most.

The impulse to act—'I want to create this,' 'I want to change this reality'—before logic kicks in, cannot be replicated by AI. And from observing countless graduates, we know this 'passion' is the most essential quality for anyone using AI.

Precisely because G's delivers cutting-edge technology education powered by AI, we want to clearly declare now, in this so-called 'age of AI,' that it is truly 'the age of human passion.' This conviction is why we are launching this campaign.

Initiative 1: Collaboration with the Manga '100m.'

'100m.' (serialized in Kodansha's Magazine Pocket) is a story of passion and obsession of those who bet their lives on the 100-meter dash. In an age where AI can replace almost anything, no work portrays the uniquely human qualities of 'singularity' and 'embodied knowledge' as powerfully as this manga. Deeply moved, G's strongly desired to collaborate with this story, and with the understanding of the author and Kodansha, this partnership has come to life.

### Large-Scale Advertisement: Full-Page 15-Section Ad in The Nikkei

On September 3 (Thursday), a full-page 15-section advertisement will be published in The Nikkei. Centered on the manga's keyword 'serious (gachi),' the ad begins with the question: 'When was the last time you were truly serious?'—a message designed to awaken the dormant 'passion' within.

### Special Website & Diagnostic Content: Discover Your 'Passion Type'

We are launching a special website where users can diagnose their unique 'passion type' by comparing themselves to characters from '100m.' Results can be shared on social media, and through the hashtag #TheAgeOfAIIsTheAgeOfHumanPassion, individual passions will be visualized and shared across the web.

Campaign Special Website: https://g-s.dev/100m

Initiative 2: Voicy Collaboration Project

We are launching a collaborative project with the audio platform 'Voicy'.

Popular personalities Tairou and En Sawa will discuss the theme '#TheAgeOfAIIsTheAgeOfHumanPassion' on their respective shows, offering diverse perspectives and deepening the conversation.

September 8 (Tuesday)

Tairou

'Tech Lead FM - Life Strategy Radio in the AI Era'

September 9 (Wednesday)

En Sawa

'En Sawa's Tea Talk Radio'

Additionally, we will open this theme as a public discussion topic for all Voicy personalities, expanding spaces where individuals can openly speak about their personal 'passion'.

Initiative 3: Free AI Coding Video Lecture Series

We are offering a free nine-part video lecture series on Claude Code, a cutting-edge AI coding tool.

Led by G's AI Education Lead Instructor Professor Sakajiri, the lectures are designed to be accessible even to those with no prior web development experience. Available for both individuals and organizations, we encourage everyone to register and begin their serious AI learning journey—for free.

About G's (Jiizu)

(Formerly G's ACADEMY)

https://g-s.dev/

Mastering technology to create with your own hands.

Inspiring others and changing the world through your actions.

G's is an educational institution for working adults who refuse to give up on the world—continuously building spaces where geeks can learn, connect, and take action.

Approximately 80% of graduates aim to launch startups or join venture companies. To date, 124 startups have been founded by alumni, raising over ¥17.5 billion in funding (as of August 2026).

To support aspiring entrepreneurs, we have established 'D ROCKETS,' an incubation program capable of investing up to ¥5 million per startup. By fostering chemical reactions between entrepreneurs and engineers, we contribute to launching world-changing services from Japan.

Additionally, our parent institution, Digital Hollywood University, ranks 17th nationwide in the number of university-originated startups (according to the 'Reiwa 7 University-Originated Venture Survey' by the Ministry of Economy, Trade and Industry), having produced numerous successful entrepreneurs.