Opt Recognized as 'Gold' Partner in SmartNews Ads Partner Program for Two Consecutive Years

Opt Inc., which drives business growth for clients through LTVM (LTV Marketing) with the purpose of 'driving industrial transformation and solving social issues through the creation of new value,' announced that it has been certified as a 'Gold' partner for the second consecutive year in the 'SmartNews Ads Partner Program,' as announced at the 'SmartNews Ads Conference 2026' hosted by SmartNews Inc. on May 21, 2026.

About the 'SmartNews Ads Partner Program' This is a certification system that evaluates and certifies advertising agencies that handle SmartNews advertising products and services and engage in direct business with SmartNews.

Agencies certified under this program receive exclusive benefits, such as opportunities to be introduced to new advertising products and sales support.

Background of Opt's Certification Opt has been committed to solving client challenges through digital marketing support utilizing SmartNews Ads. The 'Gold' certification for two consecutive years was awarded in recognition of Opt's sales performance with SmartNews Ads, as well as expectations for further utilization and growth.

With this certification, collaboration with SmartNews will be further strengthened, allowing Opt to incorporate the latest media information and know-how in SmartNews ad operations to provide optimal marketing support that meets the needs of client companies and end-users.

Comment from Kazuya Imabari, Director, Ad Business, SmartNews Inc. 'We are very pleased to see Opt receive the 'Gold Rank' again this year, continuing their invaluable support as a key partner for SmartNews Ads. In particular, their proactive approach to being an early adopter and utilizing SmartNews' latest products, including Dynamic Ads, has been a powerful driver for the growth of both companies. We feel very encouraged to continue working with them at the forefront of new product deployment, leveraging our closely built partnership. We look forward to further expanding and deepening our product range and strengthening our partnership with Opt even further.'

Opt intends to continue supporting the marketing activities of its clients through various collaborations with SmartNews, aiming to improve the LTV of its clients' end-users.