Digital Grid refreshes its corporate brand

Digital Grid Corporation (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Yusuke Toyota; hereinafter 'the Company') has renewed its corporate logo and formulated a new tagline, 'Giving choices to the future of energy,' as part of its business growth and long-term branding strategy. The company has launched a new corporate website, featuring a brand story that incorporates its purpose and value proposition.

This brand refresh redefines the company's mission: to serve as a 'transformer' that enables people to choose the future of energy, while supporting optimal energy strategies for each enterprise.

About the Logo: The company's logo represents a 'free electricity market' and 'liberation from energy constraints,' taking the form of a bird spreading its wings. In addition to the letters 'DG' in the bird's shape, motifs of lightning and a power plug are incorporated to represent the power the company handles. Furthermore, the bird symbolises wind power from renewable energy, while the surrounding circle represents solar power.

The bird travels freely around the world, connecting people, technology, and energy while searching for the optimal solution. The logo embodies the vision of freely choosing, connecting, and advancing into the future, along with the commitment to 'realising the democratisation of energy' that the company has held since its inception.

About the New Corporate Website: The fully redesigned corporate website features a structure and design that make the business and value proposition more intuitively understandable. For this project, the company collaborated with the design company Goodpatch Inc. to formulate the tagline and brand story. Additionally, the video featured at the top of the site was produced by WOW, a visual design studio highly acclaimed both in Japan and overseas.