DINETTE Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Miki Ozaki) is pleased to announce that its beauty brand "PHOEBE BEAUTY UP" will launch a limited edition design in collaboration with "BarbieTM", the world-renowned fashion doll from Mattel International Inc., for its brand's No.1 popular "Eyelash Serum".

Available nationwide from August 5, 2026 (Wed.). Some stores will offer advance sales starting August 1 (Sat.).

You Can Be Anything

PHOEBE BEAUTY UP, with its brand message "Be ME. ~Beauty is within you~", aims to provide opportunities for everyone to shine in their own way through products that combine cuteness and functionality.

This collaboration was realized through the resonance of both brands' concepts, where BarbieTM's message "You Can Be Anything" aligns with PHOEBE BEAUTY UP's long-held belief in "living vibrantly as myself".

We will unlock new possibilities for beauty through each individual's "individuality" and "freedom of choice". Beyond that lies a daily life where beauty is chosen based on one's own comfort, returning to the feeling that "beauty is within you". May the beauty within you continue to shine.

For Doll-Like Lashes That Steal the Show

BarbieTM, the world's most famous fashion doll, has been loved for generations.

Focusing on her iconic long and beautiful lashes, we have created a design that evokes cuteness and a pop of color.

The accompanying pink pouch, also a popular feature of the standard Phoebe Eyelash Serum, is now a limited edition design with a charming retro pop leopard print.

Furthermore, the packaging is inspired by the Barbie box, designed to bring excitement from the moment of opening.

Shining brightly while cherishing their unique "selves" in every era, this cute design featuring Barbie will beautifully enhance your daily lash care routine.

【Official Brand Site Special Page】

https://phoebebeautyup.com/shop/pages/barbie

Product Details

【Product Name】Phoebe Beauty Up Eyelash Serum N2 <Barbie>

【Volume】5mL

【Retail Price】5,830 yen (tax included)

【Release Date / Sales Channels】

<Advance Sales> August 1 (Sat.)

Loft, PLAZA, Ains & Tulpe, Tokyu Hands

<General Release> August 5 (Wed.)

Official brand website, Rakuten Ichiba store, and other official online stores

*Please contact each store for details on availability and stock status.

Features of Phoebe's Eyelash Serum

Achieve natural lashes so stunning, people will ask, "Are those your real lashes?"

This signature Phoebe item was born at the same time as the brand's launch in 2019. It has been loved by many customers and has won numerous Best Cosmetics awards.

✔ Formulated with 99%*1 beauty ingredients for firmer, more resilient lashes A rich serum containing human stem cell culture medium*2, 6 types of ceramides*3, and keratin*4 envelops each lash, enhancing firmness, resilience, and volume.

✔ Nano-sized active ingredients repair damage and moisturize Condensed into ultra-small nanocapsules for easy penetration, they reach deep into the lashes and roots*5, effectively repairing damage and moisturizing for beautiful lashes.

✔ Low irritation & free of staining ingredients*6 Features a low-irritation formula*7 that has been a commitment since its launch. Additionally, it is designed without specific ingredients known to cause pigmentation, making it safe for delicate eye areas.

*1 Excluding water *2 Skin conditioning ingredient *3 Ceramide NG, Ceramide AP, Ceramide AG, Ceramide NP, Ceramide EOP, Glucosylceramide (all skin conditioning) *4 Keratin (wool) (hair repair) *5 Up to the stratum corneum *6 Designed without specific ingredients known to cause pigmentation *7 In vitro eye irritation test using SIRC cells conducted by Kirei Test Lab Co., Ltd.

◆About BarbieTM

BarbieTM, the world's most famous fashion doll, celebrated her 65th anniversary in 2024. Her image has transcended time, inspiring courage and stories for generations of fans. BarbieTM awakens the pure and bright childlike spirit within us, continuing to connect deeply with people of all ages. She has leaped out of toy boxes and is now firmly rooted in our hearts. Born from the idea of a doll that unlocks "a girl's infinite possibilities," BarbieTM has evolved beyond a mere doll into a movement for living life more freely and joyfully.

◆About PHOEBE BEAUTY UP

PHOEBE BEAUTY UP is a beauty brand launched in 2019 based on customer feedback received by our beauty media "DINETTE".

Under the brand message "Be ME. Beauty is within you.", we aim to support more customers in "living vibrantly as myself" through "cute and exceptionally effective products that bring you closer to your ideal self".

Since the brand's inception, it has been favored by many customers, with cumulative shipments exceeding 2 million units.

Instagram: @phoebe_beautyup

X: @phoebebeautyup

◆About DINETTE Inc.

We aim to create a society where all women can shine in their own way. We launched the beauty media "DINETTE" in April 2017, and based on user feedback, the beauty brand "PHOEBE BEAUTY UP" was born in February 2019, developing skincare and makeup products, starting with eyelash serum. Furthermore, in January 2023, we launched the femcare brand "LUMÉRE BEAUTY", expanding our business as a comprehensive cosmetics and beauty brand aiming to be a supportive presence for "all women to live with confidence and as themselves".

Official Website: https://dinette.co.jp/

Instagram: https://www.instagram.com/dinette_inc/

X: https://x.com/dinette_inc/

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売
  • Organizations: PHOEBE BEAUTY UP / Barbie™