The July 2026 issue of Discover Japan magazine, themed 'Noryo, Shimasho,' was released on June 5, 2026. It proposes summer cooling travel concepts, exploring Edo's cooling wisdom, Kanazawa's icehouse culture, Nagasaki's Unzen, and Shimane's ghost stories. It also introduces sweets recommended by Natsuko Shoji and Rika Fukuda.\nKey Features:\n- AZUMA FARM Koiwai: A new luxury 'Farm Life' resort in Iwate, featuring wooden villas and saunas, with Aman founder Adrian Zecca involved.\n- Edo-Tokyo Museum: Reopened in March 2026 after renovation; actress Yuri Tsunematsu explores Edo's summer wisdom like wind chimes, morning glories, and fireworks.\n- Japan's Ice Culture: Highlights the global reputation of Japanese ice, featuring bartender Hisashi Kishi of Star Bar's 'NINJA ICE' and Kuramoto Ice's global exports.\n- Summer Festivals: Showcases 14 selected festivals, including Kochi's Yosakoi, Aomori Nebuta, and Sendai Tanabata.\n- Discover Japan Lab: Showcases June exhibitions of glass artist Takashi Toriyama (Hyogo) and ceramic artist Tetsuya Kobayashi (Aichi).\nDiscover Japan was founded in 2008 as a monthly magazine to rediscover premium Japanese culture.
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- Source: PR TIMES
- Category: travel