Dive Inc. (Shinjuku-ku, Tokyo; President and CEO: Shintaro Nonogata, hereinafter referred to as Dive), which operates a human resources service business specializing in tourist facilities within the Dive Group, is primarily engaged in business development centered on human resources services for tourist facilities nationwide.
We are pleased to announce that Dive has entered into a Resort Baito Support Alliance with U-NEXT Co., Ltd. (Shinagawa-ku, Tokyo; President and CEO: Tenshin Tsutsumi), a company of USEN & U-NEXT GROUP, which operates "U-NEXT," a video distribution service with the No. 1 number of titles available for unlimited viewing (*3).
Through this partnership, we will launch a special campaign offering Dive's registered staff preferential access to U-NEXT.
Dive Exclusive 'U-NEXT 31 Days Free + Points Doubled Campaign' Overview
For Dive staff only, in addition to U-NEXT's 31-day free trial, we will provide double the usual initial points, totaling 1,200pt, which can be used for renting new movies, purchasing e-books, and exchanging for discounted movie tickets.
【Campaign Details】 '31 Days Free Trial' + 'Initial 1,200pt Grant'
【Eligible Participants】
Individuals registered with Resort Baito Dive
【Campaign Start Date】
July 7, 2026 (Tuesday)
▼Campaign Details Page
https://resortbaito-dive.com/campaigns/u-next
Background of This Partnership
Resort Baito is a way of working that allows individuals to experience the unique charms of various tourist destinations across the country while working there. While enjoying sightseeing and activities on their days off, there are also many opportunities to spend their own time after work or during travel.
However, some accommodations do not have TVs in the dormitories where staff live, leading to cases where people struggle with how to spend their free time.
At Dive, we value making the living experience itself during a resort baito period a fulfilling one. Therefore, we have partnered with U-NEXT, which offers a wide range of content including movies, dramas, anime, manga, and magazines, to launch an initiative aimed at enriching the free time of resort baito staff.
Future Outlook
The Dive Group's mission is to "Create 'That Day' for a Lifetime," delivering experiences and moments that become turning points in people's lives, and we are committed to providing experiences that enrich lives through resort baito.
This partnership is part of an initiative to realize a new resort baito experience that combines "working," "traveling," and "enjoying," going beyond simply providing employment opportunities.
Moving forward, through collaboration with U-NEXT, we aim to improve the satisfaction of resort baito staff, and by promoting collaboration with various companies and services, we aim to enhance the experiential value of resort baito.
About U-NEXT
U-NEXT is a video distribution service with the No. 1 number of titles available for unlimited viewing (*3). In addition to enjoying over 480,000 titles including movies, dramas, and anime, you can also watch live music, stage performances, and world-class sports such as soccer, golf, and martial arts in real-time. Furthermore, with over 1.33 million manga and books available, a key feature is the seamless enjoyment of "Video," "Books," "Sports," and "Live" within a single app. Following the service integration with Paravi in July 2023, dramas and variety shows from TBS and TV Tokyo have been added to the lineup, offering even richer content.
U-NEXT: https://video.unext.jp
What is Resort Baito?
Resort Baito refers to jobs where you live and work at hotels, inns, theme parks, ski resorts, and other facilities in tourist destinations across the country.
The typical employment period is around 3 months, and in many cases, dormitory fees and utility costs are free, with some jobs also including meals, allowing you to work while minimizing living expenses.
Since most individuals start without prior experience, it is also characterized by the fact that you can challenge these jobs without special skills or qualifications.
(*1) Survey Overview: Market research on specialized resort baito job sites Research Organization: Japan Marketing Research Organization Survey Period: October 15, 2025 – October 20, 2025
(*2) Number of reviews posted by individuals who worked at resort baito facilities as of April 1, 2026. Self-researched.
(*3) Source: GEM Partners / As of June 2026
【Dive Inc.】
Company Name: Dive Inc.
President and CEO: Shintaro Nonogata
Head Office Location: 3F, PMO Shinjuku Gyoenmae, 2-1-12 Shinjuku, Shinjuku-ku, Tokyo, 160-0022
Official Website: https://dive.design/
Resort Baito Dive: https://resortbaito-dive.com/
Resort Baito Navi: https://resortbaito-dive.com/columns
Instagram: @resortbaitodive
TikTok: @resortbaitodive
YouTube: @dive_inc
X (formerly Twitter): @diveresortbaito
'Quick Registration with Official App (60 seconds)'
Official Resort Baito App: iOS / Android
Dive is a venture company that operates by solving major challenges in the "tourism industry," a growth engine of the Japanese economy.
In its core business of human resources services specializing in tourist facilities (Resort Baito), Dive contributes to solving the major challenge of "labor shortages" in the tourism industry, creating 14,555 tourism workers annually. We have a track record of transactions with a cumulative total of over 5,900 tourist facilities in all 47 prefectures of Japan, serving both Japanese and foreign personnel.
【About Dive Group Inc.】
Under the vision of "Towards a world where everyone can love their own lives," Dive Group Inc. operates businesses leveraging the expertise of its group companies, which are responsible for human resources support, regional revitalization, and human resource development in the accommodation industry. As a group, we are committed to addressing the human resource and regional challenges faced by the tourism industry, contributing to the realization of sustainable tourism and the creation of regional futures.
FACT BOX
- Source: PR TIMES
- Category: ビジネスPartnership
- Organizations: USEN&U-NEXT GROUP