76% of Pet Owners Respond to Doorbells/Visitors Daily; 66.4% Desire Subtle Entrance Signs to Convey Consideration

Docco Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture) conducted a survey targeting individuals currently living with a dog or cat regarding their pets' reactions to doorbell sounds and visitors.

The results showed that 76% reported some kind of daily reaction. Furthermore, 66.4% responded that "it would be good to have a way to subtly convey consideration at the entrance."

This survey suggests that small considerations around the entrance play an important role in the daily lives of pet owners.

The pet brand docco focuses on such daily inconveniences and offers "Entrance Signs for Pets" that gently communicate feelings at the entrance.

Key Survey Findings

Frequency of reactions to doorbell/visitor sounds

76% of pets react daily to doorbell or visitor sounds

When asked, "Does your pet react to your home's intercom, doorbell, or visitor sounds?", 42.8% answered "frequently" and 33.2% answered "sometimes."

Combined, this means 76% of pets show some kind of reaction daily.

Additionally, 12.4% answered "rarely" and 11.6% answered "never," indicating that while the frequency of reactions varies, doorbell and visitor sounds affect pet behavior in many households.

Main reactions to doorbell sounds (multiple answers allowed)

Reactions are not limited to "barking"

Common reactions to doorbell or visitor sounds included:

・Barking/meowing: 36.8% ・Excitement/restlessness: 28.3% ・Going to the entrance or towards the sound: 23.3% ・Fear/tension/stress expression: 19.7% ・Hiding behind objects or fleeing deeper into the house: 14.6%

Reactions to doorbell sounds are not just about being startled by the sound, but also lead to subsequent restlessness and difficulty in handling visitors.

66.4% desire a way to "subtly convey consideration at the entrance"

When asked, "Do you think it would be good to have a way to subtly convey consideration for your pet or for doorbell sounds at the entrance?",

・I think it would be good: 25.7% ・I somewhat think it would be good: 40.7%

A total of 66.4% responded affirmatively.

Notably, among those who answered "frequently" to doorbell reactions, 78.5% said "it would be good." Also, 84.3% of those who answered "barking/meowing" and 83.7% of those who answered "difficulty handling visitors/deliveries" viewed displaying consideration at the entrance positively.

Need for a way to convey consideration at the entrance: Total 66.4% responded affirmatively

Relationship between doorbell reaction frequency and consideration needs

Trends in consideration needs by reaction type

Need for a "gentle way of communicating" at the entrance

Households with pets often require a little extra care every time visitors or deliveries arrive.

By having a subtle way to communicate at the entrance, rather than a strong warning sign, it is expected to lead to clearer and calmer interactions for both pet owners and visitors.

About the Entrance Sign Series for Pets

Living with a pet sensitive to doorbell sounds or prone to tension/excitement when visitors arrive can make every visit or delivery a source of concern. Many pet owners also wish to minimize their pet's tension and stress.

Pet entrance magnet signs that don't detract from the home's atmosphere

Need for an appearance that blends with home and lifestyle

On the other hand, some people prefer that entrance signs do not look like explicit warnings or have too strong a domestic feel, but rather blend in with the home's atmosphere.

The entrance is where the impression of a home and lifestyle is created. That's why, just like choosing fashion and interior decor, it's important to value the appearance and atmosphere of practical signs around the entrance.

The "Entrance Sign for Pets" series is an entrance magnet sign born from such concerns of pet-owning homes.

Entrance magnet signs for pet-owning households

Over 50 types of lineup to choose from

With silhouettes resembling one's own pet, they are easy to attach with affection. Beyond their cuteness, they also help convey the desire for pets to live calmly at home. The series offers over 50 types of pet silhouettes, mainly dog breeds.

The goal is to effectively communicate what's needed, and at the same time, make people think, "I want to place this." We aim for both.

Pet entrance signs available in over 50 types, including dog breed silhouettes

Background of the Need for Pet Entrance Signs

Doorbell and entrance chime sounds, which are casual for humans, can be a significant stimulus for dogs and cats. Some pets are startled by sudden sounds, others become tense with visitors, and some rush to the entrance.

Meanwhile, with the use of unattended delivery (oki-hai) and an increase in home deliveries, opportunities for communication at the entrance have certainly grown. In such circumstances, signs that gently convey information about pets can be a means for not only pet owners but also visitors and delivery personnel to better understand the situation.

For households living with dogs and cats, the value of subtly conveying consideration at the entrance is once again increasing.

Survey Overview

Survey name: Questionnaire on reactions of dog and cat owners to doorbell and visitor sounds Survey conducted by: Docco Co., Ltd. Survey method: Internet survey using QiQUMO Survey period: [Survey Period] Valid responses: 467 Target audience: Individuals currently primarily living with a dog or cat

*In this release, only respondents who answered that their primary pet is a dog or cat are included in the aggregation. Responses regarding other pets are excluded from this analysis.

Future Outlook

Docco will continue to focus on the unspoken "I wish it were like this" moments in the daily lives of pet owners, proposing simple and gentle items that harmonize with their lifestyle.

Furthermore, leveraging this initiative, we are open to developing collaboration models and limited editions tailored to various uses and scenes with sectors such as housing/real estate, delivery services, and pet-related facilities/stores. Please feel free to inquire.

Brand Information

docco - dokko

Proposing simple and gentle items that harmonize with the gentle memorial and prayer for dogs, cats, animals, and pets, and with daily life. Always and forever. Loving them never ends.

【Contact for this matter】

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Docco Co., Ltd. 1143-6 Nishiwaki, Suruga-ku, Shizuoka City, Shizuoka Prefecture 422-8044 TEL: 054-397-8368

【Official Website】

https://docco.co.jp/

【Rakuten Official Shop】 Store name: docco Rakuten Ichiba Store URL: https://www.rakuten.co.jp/docco/

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*The content and survey data in this release may be freely reproduced and cited in various media, articles, SNS, etc., provided that the source (Docco Co., Ltd. survey) is clearly stated. *The contents described in the news release are current as of the issue date. They are subject to change without notice.