NTT Docomo, Inc. (hereinafter "Docomo") has joined as a platinum partner for the "J.League All-Star DAZN Cup" (hereinafter "this tournament"), which will be held by the Japan Professional Football League (hereinafter "J.League") at MUFG Stadium (National Stadium) on Saturday, June 13, 2026. At this tournament, where J.League fans from all over the country will gather to experience the charm of soccer beyond club boundaries, Docomo will work to create the unique excitement and special feeling of the J.League, contributing to the development of soccer culture.
Since concluding a top partner agreement with the J.League in 2017, Docomo has engaged in various collaborations, such as projects aimed at revitalizing clubs and regions, and co-hosting international matches with overseas J.League clubs like the "Meiji Yasuda J.League World Challenge." These efforts have expanded the connections between regions, supporters, and clubs, starting from the appeal of soccer.
In April 2025, under the Docomo Group's brand slogan "Connecting. Amazement. Happiness." and one of the J.League's growth strategies, "60 clubs shining in their respective regions," the joint project "Team ni Narou." was also launched. This project aims to evolve the connections between regions, supporters, and clubs through the appeal of soccer, making them "more diverse, enjoyable, and innovative."
This tournament is a festival where representative players from all 60 J.League clubs gather, held in a special format different from regular club-versus-club matches, truly making fans/supporters, clubs, players, and regions into a team. As a platinum partner of the tournament, Docomo aims to enhance the experiential value and serve as a bridge to create the future of soccer together with fans/supporters, clubs, players, and regions as one team.
*J.League collaboration project "Team ni Narou." webpage
https://www.docomo.ne.jp/special_contents/teamninarou/
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Organizations: DAZN