d Point Annual Consumption Surpasses 400 Billion for the First Time

d Point Annual Consumption Surpasses 400 Billion for the First Time

NTT Docomo, Inc. (hereinafter referred to as "Docomo") has announced that the annual consumption of "d Points" for fiscal 2025 (April 2025 to March 2026) reached 405.2 billion points, marking the first time it has surpassed the 400 billion point mark.

This represents an approximate 25% increase from the previous fiscal year, demonstrating growth in both rate and scale of utilization, and confirming that d Point has established itself as a common point system that is "actually used" in daily life.

Looking at the breakdown of point usage for fiscal 2025, consumption at d Point/d Pay partner merchants nationwide totaled 338.9 billion points, while usage for Docomo services and products totaled 66.3 billion points, with approximately 80% of total usage occurring at partner merchants.

d Point usage extends beyond Docomo services, spreading across various payment scenarios in daily life, such as convenience stores, drugstores, supermarkets, restaurants, and e-commerce sites.

According to a survey conducted by the MMD Research Institute, common d Point usage scenarios cited by users include convenience stores (39.4%), drugstores (33.6%), supermarkets (25.8%), and e-commerce sites (25.0%), among other daily payment occasions.

A key feature is that the scenarios for "earning" and "using" points largely overlap. The simple and intuitive experience of using points earned in daily payments directly for subsequent purchases is driving the continuous usage of d Point.