Cycle.me, a well-being brand operated by the Mitsui & Co. startup Dot Me Co., Ltd., will launch a campaign on Monday, April 27, 2026, to commemorate the release of its new product, 'Vitamin C Enriched Water.'
The theme of this campaign is 'Add Nutrition to Your Daily Meals with "Slightly Amazing Water".' It proposes a new habit of easily supplementing lacking nutrients simply by adding Cycle.me Water to your usual meals.
Akari Hasegawa, a cooking expert and registered dietitian who has gained widespread support for her 'Self-Care Recipes' that easily care for oneself even during busy days, has been appointed as the campaign ambassador. She will promote 'Food and Water Pairing' by combining her recipes with 'Fiber Enriched Water,' 'Vitamin C Enriched Water,' and 'Protein Enriched Water.'
[Comment from Akari Hasegawa] 'It is very difficult to consume all nutrients in a balanced way in daily meals. That's why I think it's a good method to supplement with convenient drinks like Cycle.me, and I incorporate them myself. In this pairing, I combined the lemon scent of "Vitamin C Enriched Water" with a refreshing summer vegetable pasta, and used the lemon scent of "Fiber Enriched Water" to gently bring together the flavors of salmon and cheese. I also thought about pairing the gorgeous peach scent of "Protein Enriched Water" with ethnic basil aromas. I hope you enjoy it as a way to supplement elements lacking in cooking, in terms of both nutrition and fragrance.'
[Profile] Cooking expert and registered dietitian. Appeared in various TV programs as a child actor/talent from ages 10 to 20, including NHK Educational TV's 'Tensai Terebikun.' Started posting recipes on SNS in 2022, reaching over 1.35 million total followers. Guest lecturer on NHK's 'Today's Cooking' and NTV's 'Kewpie 3-Minute Cooking.' Publishes personal mook 'Akari Hasegawa DAILY RECIPE' twice a year and many other cookbooks.
[Campaign Overview] Application Period: April 27, 2026 (Mon) – July 31, 2026 (Fri) How to Apply: Apply by adding Cycle.me official LINE as a friend.
Prizes: Prize A (6 pairs/12 people): Accommodation tickets for 'Togetsutei' in Kyoto for a reward experience. Prize B (300 people): One case (24 bottles) of 'Vitamin C Enriched Water.'
[Cycle.me Brand Information] A well-being brand operated by Dot Me Co., Ltd., a startup from Mitsui & Co. With the brand message 'Happiness in what you must take,' the brand offers inner care that allows you to take necessary nutrition 'deliciously,' 'easily,' and with a 'positive feeling.'
FACT BOX
- Source: PR TIMES
- Category: キャンペーン