What brand of tea cocktail was served at the two high-profile events in Shizuoka?

The brand served was ZEN TEA BREW by dozo Corporation.

Which company produces the ZEN TEA BREW craft tea cocktail featured in the article?

ZEN TEA BREW is produced by Shizuoka-based dozo Corporation.

How many prestigious events featured ZEN TEA BREW as the official toast drink?

ZEN TEA BREW was featured at two high-profile events.

What is the name of the tea cocktail brand redefining corporate toasts in Japan?

The brand redefining corporate toasts is called ZEN TEA BREW.

When did dozo Corporation start expanding its B2B drink service with ZEN TEA BREW?

The article does not specify the exact date of the B2B expansion.

Shizuoka-based 'ZEN TEA BREW' Adopted at Prestigious Venues—Redefining Tea for Corporate Toasts and Weddings

Published May 24, 2026 6:00 PM ・ Updated Jun 14, 2026 2:29 PM ・ 5 min read ・ Source: PR TIMES

株式会社dozo's craft tea cocktail brand 'ZEN TEA BREW' was featured as the toast drink at two high-profile events. Reinterpreting the social nature of the tea ceremony, the company is now expanding its B2B drink service for corporate events and international receptions.

Success at Furetsuro and Grandier

On May 13 and May 22, 2026, 'ZEN TEA BREW,' a craft tea cocktail by dozo Inc. (Headquarters: Shizuoka; Representative: Kohei Miura), was selected as the toast drink for two prestigious ceremonies in Shizuoka Prefecture. On May 13, it was served as a welcome drink at a gathering of 45 media executives from across Japan, held at the historic Furetsuro in Shizuoka City. On May 22, the brand was showcased at the 'Cherry Blossom Queen Welcome Ceremony' held at Grandier Bouquet Tokai, serving the National Cherry Blossom Queen and the Japan Cherry Blossom Queen along with their guests.

Redefining Tea for Modern Socializing

ZEN TEA BREW proposes a shift in how tea is consumed, moving away from the traditional image of 'tea for solitary enjoyment' to a new concept of 'tea for communal toasts.' By combining the spirit of hospitality and conversation inherent in the tea ceremony with the sociability of spirits, the brand offers a modern experience. Their core product is a DIY kit that uses premium Shizuoka tea leaves, fruits, and spices, which are simply extracted with spirits to create a refined tea cocktail.

Expansion of Corporate and Event Services

Following these successful events, dozo Inc. is now scaling its consulting and catering services for corporate anniversaries, weddings, international receptions, and shareholders' meetings. Services are highly customizable, including tea leaf selection (green, oolong, black, and rare varieties), extraction styles (bottled or glass-served), non-alcoholic mocktail options, and the deployment of English-speaking staff.

Aiming for the Global 'Tea Alcohol' Market

ZEN TEA BREW is actively expanding globally. With achievements such as obtaining US FDA certification and winning the top prize at the UC Berkeley SkyDeck, the brand aims to establish 'Japanese Tea x Alcohol' as a global beverage category on par with wine and whiskey. Capitalizing on the rise of the Sober Curious movement and international interest in Japanese ingredients, the company is determined to create new consumption scenes for Shizuoka tea.

For inquiries, please visit our official website at https://www.zenteabrew.com or contact us via email at [email protected].

FACT BOX

Source: PR TIMES
Category: Event
Products / services: ZEN TEA BREW

Shizuoka-based 'ZEN TEA BREW' Adopted at Prestigious Venues—Redefining Tea for Corporate Toasts and Weddings

⚡ Key Points

Success at Furetsuro and Grandier

Redefining Tea for Modern Socializing

Expansion of Corporate and Event Services

Aiming for the Global 'Tea Alcohol' Market

FACT BOX

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